How we train and prep staff for a super demo
When it comes to training for a super demo, there are a wealth of options available; which one is best…
How we run a super demo
A super demo, as we’re sure you already know, is an enormously powerful branding tool. A week or two of…
What’s it like to be a member of the WDS sales team?
With almost thirty years of experience to our name, we’re well known for bringing food and drink brands to life…
Raising the profile of Cranes Drinks
British cider, gin and liqueur brand Cranes Drinks has rapidly established a reputation for the quality of their products and…
Who are WDS and what is their relationship with Costco…?
We often get asked by our vendors about the fundamentals of WDS – what do we stand for, where do…
Our top three super demos – and why they did so well
What makes a super demo… super? The difference between a super demo and the other kinds of demo we run…
Talking tech with Taz, our resident gadget specialist
We’re a dab hand when it comes to demoing food and drink products. But that’s not all. In fact, we…
Brand consistency with style – Our in-store special event for TIGI and VIZ A VIZ
Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events…
Fizz Academy, one year on
Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business…
How to get the most from your Costco special event
Organising a product demo at Costco is more than just turning up with the goods on the day. A great…
What is the long-term impact of product sampling and demos?
In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective…
5 big mistakes brands make with in-store sampling
It’s no secret that in-store sampling is a great way to get your product in front of customers. In fact,…