Natasha’s Law: New Food Labelling Requirements
When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for…
Who is responsible for food safety?
The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and…
The WDS team share their favourite demos of 2019
2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…
Allergens and beyond: The importance of staff training in the food industry
Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering,…
What do you know about these 4 less understood allergens?
If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens…
Five reasons why you should focus on experiential marketing in 2020
Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…
Why the run up to Christmas is a great time to stage a super demo
For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers…
How to use a product demo to promote your wider brand values
Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70…
Understanding food safety and allergens
In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of…
Product demos: Should brand ambassadors be recruited from your target audience?
Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with…
When is the best time to run a super demo?
To get the most out of a super demo, you want to run it at the right time. The ‘right…
Everything you ever needed to know about Super Demos
Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco?…