Our Blog

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into the UK retail sector. Everything from craft beers, niche health products and artisan snacks can now be purchased in retailers...

As well as providing expertise and insight through our regular blog articles, as a people business we feel it’s also important to introduce you to some of the people behind our news and views. And what better place to start...

For our last blog, we took a detailed look at the health and beauty sector and the in-store customer experience. In particular, how it can help to drive sales and consumer awareness for new and established brands. This week, we...

At Fizz, we like to think we know a thing or two about working with health and beauty brands to create in-store beauty experiences. Over the past three decades we’ve represented some of the industry’s best loved brands inside high...

With Valentine’s Day just around the corner, we begin what is known at Fizz Towers as the “gifting season”. Representing a series of key dates through the retail calendar, each presents brands and retailers with opportunities to engage shoppers and...

As we begin another busy year, what better time to pause and consider the 2018 trends for the retail sector. More importantly, how are the 2018 trends likely to impact and inform the in-store customer experience? Customer service becomes customer...

Everyone at Fizz Experience is celebrating after a triple success at the 2017 Field Marketing and Brand Experience Awards. The glitzy field marketing awards ceremony was hosted by actor, comedian and BBC Radio DJ Craig Charles at London’s Troxy Theatre...

You may have already seen our article in ‘My Customer’ discussing the importance of experiential marketing to drive word of mouth. In this piece Jill Pinner, Chairman of Fizz discusses the power of word of mouth and how brands can...

Jill recently spoke to MyCustomer about the importance of experiential marketing. To read the whole article, please click here. Ten years ago, for most marketers, their core remit was focused on simply getting the brand out there and raising awareness...

After years of planning and preparation, next week will see Costco Wholesale open the doors to its newest warehouse in Reykjavik, Iceland. Having worked in partnership with Costco for over 20 years in the UK, WDS is extremely excited to...

90% of UK purchases are still made in physical shops, so ‘old fashioned’ in-store demos still have a role to play in marketing, says Jill Pinner of Fizz Research shows that even the glorious weather we’ve been having hasn’t been...

One of the biggest challenges we hear from our clients is how to maintain momentum in-store and achieve strong sales across every month of the calendar year. For most brands, there is a natural fit with certain seasons, but to...