OUR TEAM

While his application for the fire brigade at age five didn’t get the response he’d hoped for, it didn’t put Dave off pursuing his dreams of rescuing people. Since then, Dave has spent four decades in programme, project and change management.

As CEO, Dave is passionate about helping brands to engage with their consumers – as well as recognising and motivating talent within Fizz, to ensure we go above and beyond for our clients, every time.

Obsessed with detail, adept at juggling and a born people person, Arlene is perfectly suited to managing our work with wholesaler Costco.

Starting her career as a paediatric nurse, Arlene soon swapped solving medical problems for tackling business challenges. Her energy, enthusiasm and passion resonate with the brands she works with – for whom she delivers service excellence every time, from first contact to post-campaign support.

Craig’s all about delivering a first class service to all our clients – thanks to a dedicated team of Regional Managers, Demo Service Managers and Brand Ambassadors.

Working as part of the WDS team, Craig helps ensure we continue to implement excellent demos, super demos and special events within Costco that give Costco’s customers a great experience.

With a keen eye for identifying opportunities and a want to ensure client success, I thrive in dynamic environments where I can leverage my skills to achieve tangible results. My commitment to excellence, coupled with a passion for understanding client needs, allows me to tailor solutions that not only meet but exceed expectations..

Since starting my career at WDS, I have immersed myself in client’s projects, tailoring each event to their needs. With a passion for successful events, I constantly remain in contact with clients and the wider WDS team, ensuring everything is on track for the event to be one of a kind. There is no better feeling than seeing a client obtain their desired results, and where possible, shattering their targets.

If you would like to explore events with WDS, please do reach out and we can chat them through.

With almost 10 years experience in Brand Activations, Client Relations and Live Events I specialise and take real pride in the consultation and creation of those truly unforgettable experiences that will always leave a positive lasting impression.

Through my professionalism in project management, an ability to deal in high stress scenarios with the added bonus of a keen eye for detail I have been fortunate enough to work with leading brands taking them to events across the country such as; The British Grand Prix, Cowes Week, Taste of London, Big Feastival and Pub in the Park – to name a few. I really love working closely with my clients to bring their ideas to reality delivering these both within budgets whilst also showcasing impressive profit margins.

What is most important is creating those memorable and engaging moments and getting your brand into the consumers hands. Get in touch and we can explore how to bring your next project to life.

Perfectly placed in her role as Senior Account Manager, Lucy’s key responsibility is making sure our demonstration program runs smoothly. That means keeping up regular contact with clients and working with the rest of Team Fizz to maximise efficiency.

As an organised person with a keen eye for detail, I pride myself in delivering excellence. From the initial meeting to the end of an event, I remain involved through consistent communication with the vendor, and the wider WDS team. The feeling I get when a client’s vision really does come to life never gets old.

If events in Costco are something that interests you, then please do reach out and we can discuss them further.

As an Account Manager at WDS, I work closely with the Costco buyers and our warehouse teams, as well as with a range of exciting brands, to assist in delivering top quality sampling across the UK. I look after a range of products, including those which fall under the grocery, deli, pharmacy, and health & beauty sectors within Costco (departments 13, 19, 20, and 93).

WDS are great at echoing a brands personality via our excellent BAs. With previous experience in branding and advertisement, I enjoy speaking with vendors to fully understand what they wish to achieve from each round of sampling, and ensuring that our teams can execute this to the best standard possible.

As an Account Manager, my role includes managing demos across many departments for the UK and Iceland, including alcohol, dairy, household and much more. We are a very important part of the team at WDS and Fizz, liaising with a wide range of vendors and the team in Costco, ensuring all marketing plans are carried out to the highest standards.

As a creative person, I am able to find the best possible way to showcase different products by looking into ways we can increase brand awareness and love for the products. Having previously worked in hospitality and marketing, I enjoy discovering new products and looking into different forms of advertising.

The Accounts team is an integral part of the demonstration programme within Costco, for both members and vendors. My role, specifically, is managing the demos across several departments including, fresh produce, frozen foods, confectionary, and small electronics. I liaise with Costco’s teams and a variety of vendors to ensure marketing plans are carried out to the highest quality for all parties involved.

As a dynamic thinker with great attention to detail, I enjoy ensuring all aspects of demonstrations are executed to an excellent standard by working closely with the Ops team and warehouse staff. With a background in hospitality and food service, I particularly enjoy getting to meet, and speak to, new vendors looking to launch new products within Costco or engage their product with a wider audience.

As an Account Manager at Fizz Experience, I specialise in connecting brands with their customers through engaging product sampling and demonstrations. With a decade at Fizz, I’ve gained a comprehensive understanding of our operations and the needs of our clients. My passion for delivering exceptional service and my love for interacting with people drive me to create memorable experiences that propel brand success. I’m a positive individual, driven by a genuine passion for learning and personal growth. Clients can expect a dedicated partner who sees every challenge as an opportunity to learn, adapt, and achieve more.