The FMBE Awards: Where Great Brand Experiences Shine
At Fizz, we’re all about creating brilliant brand experiences — the kind that make people stop, smile and engage. So, when there’s an award ceremony that celebrates exactly that, you can bet we’re front and centre!
The Field Marketing & Brand Experience (FMBE) Awards are a highlight in our calendar every year. They’re where the very best in field marketing and experiential work come together to share ideas, celebrate creativity, and recognise the campaigns that truly make an impact.
Whether it’s an in-store demo that sparks curiosity, a roadshow that brings a brand to life, or an immersive event that people talk about for weeks afterwards — the FMBEs shine a light on the teams and talent behind those moments. And as a team that’s spent over 30 years bringing brands and people together, we’re always proud to be part of it.
What are the FMBE Awards?
The Field Marketing & Brand Experience (FMBE) Awards are the big celebration of everything that makes our industry so exciting — from field marketing and live brand experiences to those unforgettable in-store moments that connect people with products.
Run by Frank Publishing Ltd through the Field Marketing & Brand Experience platform, the awards bring together agencies, brands, and activation specialists to celebrate the very best campaigns out there.
But it’s not just about collecting shiny trophies (though we do love a bit of sparkle!). The FMBEs are all about championing creativity, inspiring fresh ideas, and showing the power of great brand experiences. The judging panel includes not just industry peers but also clients and brand representatives — which means the recognition really counts.
With categories covering everything from team achievements and standout display design to immersive events and digital innovation, the FMBEs truly celebrate the full spectrum of what makes field and experiential marketing so impactful.
Why the FMBE Awards Are Important
Alongside being an awards evening to recognise brilliance, there are a few other benefits too. For any brand or agency that’s serious about experiential or filed marketing, the FMBE awards are the key event of the year. Both to aspire to and to celebrate success.
Benchmarking excellence: By recognising campaigns that drive real results in the field (not just theoretical or creative concepts), the awards help set standards for what successful experiential marketing looks like.
Visibility credibility for winners: Agencies and brands that win or are shortlisted gain instant recognition across the sector. That helps with client trust, new businesses, agency morale and profile too.
Encouraging innovation: Because the categories covered are quite broad (while still being specific), the awards push the boundaries of how brands interact with consumers outside of traditional media.
Networking and sector building: The ceremony itself is a huge gathering of field marketing and brand experience ecosystem. Agencies, clients, media, suppliers and more. So recognition here is both a badge of honour and a platform for future collaborations.
Impact on budgets and strategy: According to the FMBE themselves, part of the effect of the awards is to ‘stimulate budget’ for field marketing. Which means the winning work can help convince brands to invest more wisely in experiences in the future.
The Fizz Track Record
As a business in the field and experiential industry, the FMBE awards are a big thing for us at Fizz. We’ve attended every year since the awards began, either as finalists or to support others in the industry as they receive their awards. And we’ve made some amazing connections over the years, as well as shared our over 30 years of knowledge.
In our time at the awards, Fizz have also been there as a finalist. We’ve won over 18 awards in the last 10 years, and many of those were at the FMBE awards. For example, in 2023 we won:
Gold in the ‘Evolving Brand Relationship’ category for our 30 years of working with Costco.
Silver in the ‘People Powered – Event’ category for our Fragrance Roadshow.
Bronze in the ‘Team of the Year’ for the amazing work the WDS team does on the Costco account.
And in 2024, we won:
Silver in the ‘Team of the Year’ for our work with Costco
Bronze in the ‘Most Effective Retail Experience’ for our work with Lindt.
Why does all of that matter Well, for starters, it shows brands that the campaigns we can deliver aren’t just operationally sound, but they’ve been judged as the top-tier in creativity, execution and results. It’s also a great reassurance – for brands looking for a sampling partner, seeing ‘FMBE award winner’ next to our name is a big confidence boost. Plus, it sets us apart from the competition! And it goes without saying that our team get a big boost of energy and enthusiasm for such amazing recognition.
For us, the FMBE Awards are about more than trophies (though we’re thrilled to have a few on our shelf!). They’re about celebrating collaboration, creativity, and the power of face-to-face brand experiences. Every win — and every nomination — reminds us why we do what we do: because connecting people with products in meaningful ways really works.
We’re proud of our Fizz family, our amazing clients, and the campaigns that have taken us to the stage time and time again. And we’re just as excited about what’s still to come. Because if there’s one thing the FMBEs prove every year, it’s that our industry is always evolving — and we’re here for it, fizzing with ideas, energy, and passion for what’s next.