Our Blog

2022 has certainly turned out to be the year for awards. We started back in January with a hatrick of gongs at the (Covid delayed) 2021 Field Marketing and Brand Experience Awards (FMBE), and a little over two weeks ago...

Last month we had the pleasure of catching up with Sumit Sharma Funyal, our deputy demo service manager in Reykjavik, Iceland.  Similar to many of the WDS team in Reykjavik, Sumit moved to Iceland with his family to start a...

2022 has started well! Following a very difficult 18 months due to the challenges of the pandemic, we have launched into 2022 by celebrating a hat-trick of gongs by winning Gold, Silver and Bronze at the annual Field Marketing and...

We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure that now restrictions are easing, the second half of 2021 is going to be amazing. We believe that now demos...

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product demos and sampling campaigns, too. There are four different types of demo that we offer at WDS, all with different...

Organising a product demo at Costco is more than just turning up with the goods on the day. A great deal of planning goes into each and every campaign, and you’ll need to decide which type of demo best suits...

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need to stagger things to return to something resembling “normal”. Our very first demos focused on products that were easy to...

When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about a product’s features and USPs, or you can simply let people see and experience it for themselves. However, there’s an...

Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as Power Girls, she then moved to Asda to run in-store demonstrations for the supermarket chain. Seven years ago, she returned...

“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been part of our team at Costco’s Milton Keynes warehouse for nearly 9 years, having filled out an application form on...

“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as a brand ambassador at Costco Chester in October 2014. “I was supposed to have retired early”, she says, “but one...

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect on and showcase the exceptional work the WDS team have been up to in the last two months. It’s been...