The four Ps of experiential marketing: Place
The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing…
Segmentation and personalisation in experiential marketing: Can you be all things to all people?
Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying…
Experiential marketing: Breaking the habits of a lifetime
We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close…
Iceland is cool: Is your in-store marketing?
Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…
The experiential marketing ecosystem: Before, during and after the event
Experiential marketing and instore campaigns have one big problem. It’s easy to mistake the visible part of the campaign –…
Experiential and Field Marketing: A strategy checklist
Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre,…
Why do Icelandic retailers need to create brand loyalty NOW?
As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height…
Measuring the results of experiential and field marketing
Testing and measuring are key components of a successful marketing strategy. Stats and metrics prove return on investment to your…
Why your experiential marketing efforts need to activate all 5 senses
In the modern consumer environment, it is more difficult than ever to grab audiences’ attention and make a lasting impression….
10 key principles for experiential marketing the right way
We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet,…
A brief history of experiential and field marketing
Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not…
Instore experiences for challenger brands
Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into…