Our Blog

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect on and showcase the exceptional work the WDS team have been up to in the last two months. It’s been...

From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running once again with Costco demos! But it’s not just us here at head office who are excited. Our brand ambassadors...

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when consumer spending is high, and when brands are looking for exciting ways to cut through the marketing noise. Getting their...

For Costco members and vendors alike, product demos are a huge part of the shopping experience. And they’ve certainly been missed during recent months.  However, we’ve got some good news. Demos have started to return – albeit with some significant...

In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of March. Now, as lockdown eases, retailers like Costco are all set to start offering samples and demos once again. So,...

Established in 1993, Warehouse Demo Services (WDS) provides every single one of Costco’s UK and Iceland product demonstrations and sampling campaigns – over 75,000 per year, across 30 different locations. With the majority of their campaigns centred around food and...

March 2020 will forever be known as the month when everything changed. Coronavirus had revealed itself as a devastating foe that tore through the UK like a monsoon, devastating businesses and tearing thousands of our loved ones away from us...

The world we are all slowly returning to is not the same as the one we left. Since March, the COVID-19 pandemic has shaped everything from the way we work and communicate with one another to the way we look...

Even before the COVID-19 pandemic, online training was increasingly in popularity with 77% of US companies using online training programmes in 2017. Closer to home, meanwhile, Sadiq Khan recently pledged £9 million to the online training sector as a means...

With COVID-19 lockdown in place since the end of March, Costco vendors have not only been unable to run their usual in-store demos but have had the vast majority of their marketing and business activities disrupted. It’s been a tough...

Every year, we host the WDS Annual Achievement Awards: an occasion that celebrates our incredible teams in both the UK and Iceland. Sadly, as a result of COVID-19, this year’s awards – which would have been our sixth annual awards...