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Expert views and the latest scoops from the world of customer experience

10 key principles for experiential marketing the right way

10th July 2018

We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet,…

A brief history of experiential and field marketing

4th July 2018

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not…

Instore experiences for challenger brands

26th April 2018

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into…

Meet the Chairman

20th March 2018

As well as providing expertise and insight through our regular blog articles, as a people business we feel it’s also…

Food & drink in-store sampling – the benefits to brands and retailers.

12th March 2018

For our last blog, we took a detailed look at the health and beauty sector and the in-store customer experience….

Creating award winning in-store beauty experiences

15th February 2018

At Fizz, we like to think we know a thing or two about working with health and beauty brands to…

Seasonal gifting and the experience

2nd February 2018

With Valentine’s Day just around the corner, we begin what is known at Fizz Towers as the “gifting season”. Representing…

What does 2018 have in-store?

12th January 2018

As we begin another busy year, what better time to pause and consider the 2018 trends for the retail sector….

Hat-trick of field marketing industry awards for Fizz Experience!

22nd November 2017

Everyone at Fizz Experience is celebrating after a triple success at the 2017 Field Marketing and Brand Experience Awards. The…

The power of word of mouth marketing

14th September 2017

You may have already seen our article in ‘My Customer’ discussing the importance of experiential marketing to drive word of…

Feel, Sense, Think, Act, Relate: The Benefits Of Experiential Marketing

14th July 2017

Jill recently spoke to MyCustomer about the importance of experiential marketing. To read the whole article, please click here. Ten…

WDS ready for Costco Iceland opening!

19th May 2017

After years of planning and preparation, next week will see Costco Wholesale open the doors to its newest warehouse in…