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When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about a product’s features and USPs, or you can simply let people see and experience it for themselves. However, there’s an...

Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as Power Girls, she then moved to Asda to run in-store demonstrations for the supermarket chain. Seven years ago, she returned...

“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been part of our team at Costco’s Milton Keynes warehouse for nearly 9 years, having filled out an application form on...

“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as a brand ambassador at Costco Chester in October 2014. “I was supposed to have retired early”, she says, “but one...

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect on and showcase the exceptional work the WDS team have been up to in the last two months. It’s been...

From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running once again with Costco demos! But it’s not just us here at head office who are excited. Our brand ambassadors...

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when consumer spending is high, and when brands are looking for exciting ways to cut through the marketing noise. Getting their...

For Costco members and vendors alike, product demos are a huge part of the shopping experience. And they’ve certainly been missed during recent months.  However, we’ve got some good news. Demos have started to return – albeit with some significant...

In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of March. Now, as lockdown eases, retailers like Costco are all set to start offering samples and demos once again. So,...

Established in 1993, Warehouse Demo Services (WDS) provides every single one of Costco’s UK and Iceland product demonstrations and sampling campaigns – over 75,000 per year, across 30 different locations. With the majority of their campaigns centred around food and...

March 2020 will forever be known as the month when everything changed. Coronavirus had revealed itself as a devastating foe that tore through the UK like a monsoon, devastating businesses and tearing thousands of our loved ones away from us...