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The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product demonstrations have been called off for now due to the pandemic, leaving brands of all shapes and sizes without a...

Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat the spread of coronavirus. However, this does not mean that we should worry about the virus spreading via food.   Covid-19...

In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand by your workers because we will stand by you”. It’s an important message to share. The COVID-19 outbreak – and...

Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for its sister company, Fizz Experience. The academy doors were opened to external clients in January 2019 when it became clear...

When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for direct sale (PPDS) will need to make some changes to the way they label and communicate ingredients and allergens. If...

The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and consumers in the food industry. The FSA says that, as a food business, you must ensure you have food safety...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...

Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering, the restaurant trade or behind the scenes. If food-handling staff are not properly trained, oversights can be made that might...

If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens responsible for the majority of allergic reactions. The 14 most common allergens When we run training courses, webinars, and coach...

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the consumer to be part of a campaign and form a relationship with the business. It’s well documented that consumers who...

For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers spend a lot of money at Christmas, but they’re also bombarded with marketing messages left, right and centre. It stands...

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70 million times online. This is a powerful example of how sharing your brand’s purpose, vision and values with customers helps...