Who are WDS and what is their relationship with Costco…?
We often get asked by our vendors about the fundamentals of WDS – what do we stand for, where do…
Our top three super demos – and why they did so well
What makes a super demo… super? The difference between a super demo and the other kinds of demo we run…
Talking tech with Taz, our resident gadget specialist
We’re a dab hand when it comes to demoing food and drink products. But that’s not all. In fact, we…
Brand consistency with style – Our in-store special event for TIGI and VIZ A VIZ
Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events…
Fizz Academy, one year on
Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business…
What is the long-term impact of product sampling and demos?
In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective…
5 big mistakes brands make with in-store sampling
It’s no secret that in-store sampling is a great way to get your product in front of customers. In fact,…
Introducing this year’s WDS Awards winners
In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement…
Who’s who in the WDS team?
To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant…
The fine art of conversational selling
In-store experiences have come a long way. Brands now throw everything they have at shoppers, from shop floor DJs to…
8 dynamic demo stand design tips for vendors
When a brand like Coca-Cola wants to advertise, they don’t leave a can of soda on a street and hope…
10 tiny touches that make a big difference to sampling success
In-store sampling is a practice that has been utilised by brands for generations as a marketing channel that boasts a…