Amazon moves into the sampling sector
Amazon’s entrance into the sampling sector has been met with no small amount of controversy from the world of customer…
Which type of demo is right for your product? The pros and cons of different types of demo
When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…
Demonstration success: what to measure, and how to present it
If you’re not keeping score, how do you know if you’re winning? Demonstrations aren’t a competition, of course, but performance…
Dispatches from the front line: Meeting our brand ambassadors
Great in-store experiences are all about people. No other marketing tactic puts brands in front of the consumer in such…
The 10 best Christmas experiential marketing campaigns
Experiential marketing and Christmas go together like mistletoe and wine. With all the merriment and excitement – not to mention…
5 things big retailers can learn about customer experience from indies
It’s a good time to be an independent retailer. While household names like M&S are struggling to get people through…
Steal from digital: How to harness viral marketing in the real world
Retail has never been easy — but these days, it’s harder than ever to stand out. In an interview last…
The 4 P’s of experiential marketing: Promotion
Marketing is all about Ps: the classic product, price, promotion and place that have been around since the 1960s. These…
Steal from digital: How conversion rate optimisation (CRO) works in the real world
If you’ve ever used Netflix, you’ll have noticed that the hero image for movies and series changes on an almost…
People power: How do you get the best out of your staff for your experiential marketing campaign?
When it comes to sales and marketing, as far as consumers are concerned, the people representing your brand are your…
Field and experiential marketing glossary of terms
Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of…
Managing the spaces in-between: What can and can’t be done with in-store campaigns?
White space, in the world of design and art, is negative space. Space left unfilled. It’s not blank – instead,…