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Expert views and the latest scoops from the world of customer experience

WDS Awards

Introducing this year’s WDS Awards winners

20th May 2019

In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement…

Who's who in WDS

Who’s who in the WDS team?

20th May 2019

To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant…

Conversational selling

The fine art of conversational selling

2nd May 2019

In-store experiences have come a long way. Brands now throw everything they have at shoppers, from shop floor DJs to…

8 Demo stand tips

8 dynamic demo stand design tips for vendors

25th April 2019

When a brand like Coca-Cola wants to advertise, they don’t leave a can of soda on a street and hope…

Sampling success

10 tiny touches that make a big difference to sampling success

28th March 2019

In-store sampling is a practice that has been utilised by brands for generations as a marketing channel that boasts a…

Amazon moves into sampling

Amazon moves into the sampling sector

21st March 2019

Amazon’s entrance into the sampling sector has been met with no small amount of controversy from the world of customer…

Pros and cons of different demo services

Which type of demo is right for your product? The pros and cons of different types of demo

28th February 2019

When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…

Demonstration success

Demonstration success: what to measure, and how to present it

21st February 2019

If you’re not keeping score, how do you know if you’re winning? Demonstrations aren’t a competition, of course, but performance…

Dispatches from the front line: Meeting our brand ambassadors

15th January 2019

Great in-store experiences are all about people. No other marketing tactic puts brands in front of the consumer in such…


The 10 best Christmas experiential marketing campaigns

28th November 2018

Experiential marketing and Christmas go together like mistletoe and wine. With all the merriment and excitement – not to mention…

5 things big retailers can learn about customer experience from indies

15th November 2018

It’s a good time to be an independent retailer. While household names like M&S are struggling to get people through…

Steal from digital: How to harness viral marketing in the real world

6th November 2018

Retail has never been easy — but these days, it’s harder than ever to stand out. In an interview last…