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Expert views and the latest scoops from the world of customer experience

Key dates for 2021 product demo planning

12th January 2021

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product…

How to get the most from your Costco special event

How to get the most from your Costco special event

5th January 2021

Organising a product demo at Costco is more than just turning up with the goods on the day. A great…

How one Costco demo led to four more dates booked for Black & Decker

5th January 2021

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need…

Pros and cons of different demo services

Which type of demo is right for your product? The pros and cons of different types of demo

4th January 2021

When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…

“The sales are getting better and better”: BA Alison Carley on the return to product demos

14th December 2020

Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as…

Yvonne Hankins

“Being back at Costco is like a breath of fresh air” – an interview with WDS BA, Yvonne Hankins

25th November 2020

“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been…

Return to demos

“It’s been a big learning experience” – Brand Ambassador Carol Hough on the return to product demos

16th November 2020

“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as…

featured image 60 days

60 days of demos – Coming back from COVID

16th November 2020

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect…

“Members love the demos” – an interview with WDS brand ambassador, Lesley Smith

12th November 2020

From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running…

A successful first foray into product demos for Hotel Chocolat

A successful first foray into product demos for Hotel Chocolat

4th November 2020

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco…

Planning Costco’s 2020 festive demos

Planning Costco’s 2020 festive demos

20th October 2020

Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when…

Returning to Costco demos - Our Watford trial

Returning to Costco demos: Our Watford trial

18th August 2020

For Costco members and vendors alike, product demos are a huge part of the shopping experience. And they’ve certainly been…