How WDS is supporting Costco throughout COVID-19
At WDS, the core focus of our business is on in-store product demonstrations, working with Costco since the early 1990s…
What are our brand ambassadors missing most about in-store demos?
The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually…
Using online demos to help fill the void left by in-store demos
The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product…
Can Coronavirus spread through food?
Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat…
COVID-19: Focus on service, not sales
In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand…
How Fizz Academy can help your food business in 2020
Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for…
Natasha’s Law: New Food Labelling Requirements
When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for…
Who is responsible for food safety?
The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and…
The WDS team share their favourite demos of 2019
2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…
Allergens and beyond: The importance of staff training in the food industry
Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering,…
What do you know about these 4 less understood allergens?
If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens…
Five reasons why you should focus on experiential marketing in 2020
Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…