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When does a prospect convert into a customer? What’s the exact moment in the retail journey when that happens? For most people, the answer is ‘at the checkout’, since that’s the moment when the product leaves the shelf and money...

You might have the best product in the world, being sold in a busy shop in the perfect location. You might even have a great sampling campaign, meticulously planned out to the last detail. But if the person representing your...

If there’s one thing retailers are very good at, it’s knowing how to monetise their stores. In the past, a big portion of their supplier income came from shelf listings, promotional activity and the occasional feature display. Today, the conversation...

Retailers have always understood the value of the physical space they provide, especially to the brands they carry. From shelf positioning and feature ends to promotional displays and in-store media, every opportunity to influence shopper behaviour matters. So naturally, retailers...

Everything in retail is designed and built on the habits of shoppers. After all, most shoppers don’t walk into a shop planning to completely rethink their buying decisions. They follow familiar routines, gravitate towards recognised brands, and make choices quickly...

When you think about in-store sampling, you might picture a one-off, big activation. One day, one location, and one opportunity to make an impression. And while one-off demos are fantastic for creating awareness, awareness alone rarely changes long-term buyer behaviour....

There’s no denying that marketing has changed dramatically over the last decade. Digital channels now dominate budgets, algorithms shape visibility, and brands can reach millions of people with a single campaign. But despite all of that technology and growth, one...

If you work in the retail space, you’ve probably already heard a lot about LFH (Less Healthy Food) regulations recently. Specifically, that the rules are changing, which means the ways that both brands and retailers can promote certain products in...

We’re back again! And this time we’re delighted to share that the team at Fizz Experience have added another award to our belt. Yes, we we’re happy to say that we won the Bronze award at this year’s FMBE Awards...

Hello and welcome to part 2! In part 1 we talked about the traditional approach to in-store sampling and some of the drawbacks of the way it’s been done in the past. Today we’re going to go one step further...

In-store sampling has always held a special place in the marketing mix. There’s something fundamentally powerful about letting shoppers try a product for themselves. It cuts through hesitation, builds trust quickly, and turns abstract claims you make about your products...

It’s turned into an annual tradition that all of the big supermarkets, food and drinks brands have an unspoken competition to see who produces the best Christmas advert. What started as John Lewis trying to bring us to tears with...