What do you know about these 4 less understood allergens?
If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens…
Five reasons why you should focus on experiential marketing in 2020
Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…
Why the run up to Christmas is a great time to stage a super demo
For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers…
How to use a product demo to promote your wider brand values
Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70…
Understanding food safety and allergens
In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of…
Product demos: Should brand ambassadors be recruited from your target audience?
Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with…
When is the best time to run a super demo?
To get the most out of a super demo, you want to run it at the right time. The ‘right…
Everything you ever needed to know about Super Demos
Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco?…
Product demo trends: Can you have too much tech?
Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits…
How to measure your super demo success
You’ve been planning your super demo for months. You’ve picked the best time for your demo, you’ve found the right…
Product demos: a golden opportunity to collect customer feedback
How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct…
How to run a super demo: working in line with Costco
Costco has high customer service standards, and commits to providing customers with positive and memorable experiences of its warehouses. It…