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Expert views and the latest scoops from the world of customer experience

Understanding food safety and allergens

Understanding food safety and allergens

13th November 2019

In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of…

Product demos: Should brand ambassadors be recruited from your target audience?

Product demos: Should brand ambassadors be recruited from your target audience?

5th November 2019

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with…

When is the best time to run a super demo?

When is the best time to run a super demo?

5th November 2019

To get the most out of a super demo, you want to run it at the right time. The ‘right…

Everything you ever needed to know about Super Demos

Everything you ever needed to know about Super Demos

31st October 2019

Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco?…

Product demo trends - Can you have too much tech

Product demo trends: Can you have too much tech?

22nd October 2019

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits…

How to measure your super demo success

How to measure your super demo success

14th October 2019

You’ve been planning your super demo for months. You’ve picked the best time for your demo, you’ve found the right…

Product demos - a golden opportunity to collect customer feedback

Product demos: a golden opportunity to collect customer feedback

8th October 2019

How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct…

How to run a super demo: working in line with Costco

How to run a super demo: working in line with Costco

7th October 2019

Costco has high customer service standards, and commits to providing customers with positive and memorable experiences of its warehouses. It…

How we train and prep staff for a super demo

How we train and prep staff for a super demo

30th September 2019

When it comes to training for a super demo, there are a wealth of options available; which one is best…

How we run a super demo

26th September 2019

A super demo, as we’re sure you already know, is an enormously powerful branding tool. A week or two of…

Daniel Steele Product Sampling

What’s it like to be a member of the WDS sales team?

23rd September 2019

With almost thirty years of experience to our name, we’re well known for bringing food and drink brands to life…

Cranes Cider product sampling

Raising the profile of Cranes Drinks

23rd September 2019

British cider, gin and liqueur brand Cranes Drinks has rapidly established a reputation for the quality of their products and…