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Expert views and the latest scoops from the world of customer experience

How WDS is supporting Costco throughout COVID-19

21st May 2020

At WDS, the core focus of our business is on in-store product demonstrations, working with Costco since the early 1990s…

Jean Lowe, Deputy Demo Service Manager for WDS at Costco in Haydock

What are our brand ambassadors missing most about in-store demos?

7th May 2020

The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually…

How to use online demos to replicate the impact of face-to-face activity

Using online demos to help fill the void left by in-store demos

27th April 2020

The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product…

Handling food

Can Coronavirus spread through food?

7th April 2020

Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat…

COVID-19: Focus on service, not sales

3rd April 2020

In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand…

How Fizz Academy can help your food business in 2020

How Fizz Academy can help your food business in 2020

2nd March 2020

Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for…

Natasha’s Law: New Food Labelling Requirements

Natasha’s Law: New Food Labelling Requirements

27th February 2020

When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for…

Who is responsible for food safety?

Who is responsible for food safety?

18th February 2020

The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and…

The WDS team share their favourite demos of 2019

The WDS team share their favourite demos of 2019

4th February 2020

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…

Allergens and beyond - The importance of staff training in the food industry

Allergens and beyond: The importance of staff training in the food industry

27th January 2020

Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering,…

What do you know about these 4 less understood allergens

What do you know about these 4 less understood allergens?

16th January 2020

If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens…

Five reasons why you should focus on experiential marketing in 2020

Five reasons why you should focus on experiential marketing in 2020

17th December 2019

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…