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Product sampling is an important part of getting your brand out in front of customers, spreading awareness and gathering valuable feedback on your products. But it can be tricky to get it right. Without proper planning or support, you can...

We’ve never been shy about the fact that in-store sampling is more of a science than an art form. While some creativity is absolutely needed, a lot of the concepts that make a sampling event a success are backed up...

In-store demonstrations can be a powerful way for your brand to showcase your products, engage with customers and boost sales. So, you might be tempted to ‘go big’ with them. Whether that’s demonstrating multiple products at one event, or investing...

In today’s fast-paced consumer market, food and drink brands are in fierce competition. More so than ever before. From supermarket shelves packed with different options to rapidly changing consumer preferences, making sure your brand stands out and stays relevant is...

So you’ve decided to start running in-store demos for your brand. Great! Welcome to one of the best things you can do for your brand and your products. But your journey has just begun. There are a lot of things...

Food sampling has been a go-to for many brands looking to get their products into the hands of eager taste testers. It’s a great way to get people excited about your product, to discover it for the first time or...

We know, it seems a little early, but if you’re in the food, beverage or retail industry then you already know it’s time to start planning for Christmas! It’s not just an exciting time for people to gather with loved...

If you’ve never run a food sampling event before, you might think that it’s pretty simple to set one up. Get yourself a spot, set up a stand with some food and a roller banner, then wait for some people...

It’s an age-old question. Will my marketing bring any kind of return on investment? Every single marketing activity you try needs to be backed up with data. Information that can help you see just how well it’s performing, how the...

Marketing is one of those things that most business owners know they need to do, and they might even know what good marketing looks like, but a lot aren’t really sure how it’s all measured. And so they keep doing...

Who doesn’t love free stuff? You can’t tell us that you’ve never gone over to a stall giving away free food just for a taste, or taken the little promotional samples out of magazines just to give them a go?...

It’s that time of year again! Yes, we know that every month seems to have a theme now, but Veganuary is one we can really get behind. Because like it or not, this trend is here to stay. Veganism as...