Why product sampling is key for brands and retailers in 2021
We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure…
Key dates for 2021 product demo planning
Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product…
How to get the most from your Costco special event
Organising a product demo at Costco is more than just turning up with the goods on the day. A great…
How one Costco demo led to four more dates booked for Black & Decker
When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need…
Which type of demo is right for your product? The pros and cons of different types of demo
When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…
“The sales are getting better and better”: BA Alison Carley on the return to product demos
Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as…
“Being back at Costco is like a breath of fresh air” – an interview with WDS BA, Yvonne Hankins
“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been…
“It’s been a big learning experience” – Brand Ambassador Carol Hough on the return to product demos
“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as…
60 days of demos – Coming back from COVID
We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect…
“Members love the demos” – an interview with WDS brand ambassador, Lesley Smith
From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running…
A successful first foray into product demos for Hotel Chocolat
It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco…
Planning Costco’s 2020 festive demos
Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when…