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Expert views and the latest scoops from the world of customer experience

How we train and prep staff for a super demo

How we train and prep staff for a super demo

30th September 2019

When it comes to training for a super demo, there are a wealth of options available; which one is best…

How we run a super demo

26th September 2019

A super demo, as we’re sure you already know, is an enormously powerful branding tool. A week or two of…

Daniel Steele Product Sampling

What’s it like to be a member of the WDS sales team?

23rd September 2019

With almost thirty years of experience to our name, we’re well known for bringing food and drink brands to life…

Cranes Cider product sampling

Raising the profile of Cranes Drinks

23rd September 2019

British cider, gin and liqueur brand Cranes Drinks has rapidly established a reputation for the quality of their products and…

Costco and WDS

Who are WDS and what is their relationship with Costco…?

11th September 2019

We often get asked by our vendors about the fundamentals of WDS – what do we stand for, where do…

Our top three super demos – and why they did so well

9th September 2019

What makes a super demo… super? The difference between a super demo and the other kinds of demo we run…

Talking tech with Taz, our resident gadget specialist

Talking tech with Taz, our resident gadget specialist

4th September 2019

We’re a dab hand when it comes to demoing food and drink products. But that’s not all.  In fact, we…

Brand consistency with style - Our in-store special event for TIGI and VIZ A VIZ

Brand consistency with style – Our in-store special event for TIGI and VIZ A VIZ

8th August 2019

Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events…

Fizz Academy, one year on

Fizz Academy, one year on

31st July 2019

Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business…

How to get the most from your Costco special event

How to get the most from your Costco special event

9th July 2019

Organising a product demo at Costco is more than just turning up with the goods on the day. A great…

What is the long-term impact of in-store demos

What is the long-term impact of product sampling and demos?

27th June 2019

In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective…

5 big mistakes brands make with in-store sampling

11th June 2019

It’s no secret that in-store sampling is a great way to get your product in front of customers. In fact,…