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There’s an old bit of sales wisdom that often gets wheeled out in retail. People buy people. Get yourself a likeable person in front of a shopper, and the sale takes care of itself. In theory. We’re not saying it’s...

Every brand wants loyal customers. They’re the life blood of a business, and the ones who keep things going through the slow periods. It’s so important that if you asked a marketing department what their goals are, brand loyalty will...

Almost all retailers know how important consistency is. Your customers expect the same standards, the same experience and the same level of service whether they’re shopping in Aberdeen or Portsmouth. Your suppliers expect to know how their promotions and activations...

Most retailers will know exactly what their shelves are worth. Every product listing, feature end and promotional display is carefully planned out and priced, because every part of the store needs to contribute to the customer experience or commercial performance....

Walk into a supermarket bakery, and you’ll smell fresh bread before you see it. That first pour of boiling water over the coffee in the morning will wake you up almost as much as drinking it would. And open up...

There’s an old rule in marketing called the ‘rule of 7’. It was a way for businesses, whatever shape, size or industry, to benchmark their marketing performance. It was very quickly adopted by B2B circles, while B2C companies were a...

When does a prospect convert into a customer? What’s the exact moment in the retail journey when that happens? For most people, the answer is ‘at the checkout’, since that’s the moment when the product leaves the shelf and money...

You might have the best product in the world, being sold in a busy shop in the perfect location. You might even have a great sampling campaign, meticulously planned out to the last detail. But if the person representing your...

If there’s one thing retailers are very good at, it’s knowing how to monetise their stores. In the past, a big portion of their supplier income came from shelf listings, promotional activity and the occasional feature display. Today, the conversation...

Retailers have always understood the value of the physical space they provide, especially to the brands they carry. From shelf positioning and feature ends to promotional displays and in-store media, every opportunity to influence shopper behaviour matters. So naturally, retailers...

Everything in retail is designed and built on the habits of shoppers. After all, most shoppers don’t walk into a shop planning to completely rethink their buying decisions. They follow familiar routines, gravitate towards recognised brands, and make choices quickly...

When you think about in-store sampling, you might picture a one-off, big activation. One day, one location, and one opportunity to make an impression. And while one-off demos are fantastic for creating awareness, awareness alone rarely changes long-term buyer behaviour....