Fizz Experience Wins Bronze at the FMBE Awards for Vahdam Teas
We’re back again! And this time we’re delighted to share that the team at Fizz Experience have added another award to our belt. Yes, we we’re happy to say that we won the Bronze award at this year’s FMBE Awards for our work with Vahdam Teas. Even more exciting, the judges also highly commended us as one of the leading entrants of the year. In a room full of exceptional campaigns, that recognition means a lot to us.
If you’ve read our previous blog on the FMBE Awards, you’ll know just how significant this event is in our industry. The Field Marketing & Brand Experience Awards are the flagship celebration of everything that makes experiential and field marketing so powerful. They’re all about recognising campaigns that deliver not just creativity, but measurable commercial impact. And they’re judged by industry peers, clients and brand representatives. Being shortlisted is an achievement in itself. Taking home a trophy is something we’re incredibly proud of.
The Vahdam Teas Partnership
Vahdam Teas is a premium, ethically sourced tea brand with a powerful story rooted in quality, sustainability, and direct-from-origin sourcing. The challenge was to translate that story into an engaging, high-converting in-store experience that resonated with members and drove measurable uplift.
Through a combination of carefully executed in-store sampling and brand ambassador engagement, we created an experience that brought the brand to life. It wasn’t just about offering a sample. It was about educating shoppers, communicating provenance, and helping customers understand why Vahdam is different in a crowded category. Our teams were trained not just on product features, but to lean heavily on the brand narrative. We trained them to speak confidently about sourcing, flavour profiles, and the ethical mission behind the product. That deeper engagement made a real difference.
Our work with Vahdam Teas has been a brilliant example (if we do say so ourselves) of how experiential marketing can elevate a brand within retail environments.
Why This Campaign Stood Out
The FMBE Awards are about more than great execution. Judges are looking for creativity, commercial effectiveness, and demonstrable impact. They want to see campaigns that truly connect brands with consumers and deliver results in real-world environments. And Vahdam Teas activation achieved exactly that.
The programme delivered strong engagement, meaningful shopper conversations, and measurable sales uplift. It demonstrated how strategic, well-managed sampling can shift perception, build trust, and drive conversion at shelf. Beyond the numbers, what made this campaign stand out was its authenticity. The brand story resonated. Shoppers connected with it. The experience felt aligned, premium, and purposeful.
That alignment between brand, experience, and commercial performance is what elevated the campaign, and we believe, what helped it secure Bronze and a highly commended position among some of the strongest entrants in the industry. It’s something we feel passionately about at Fizz, since it makes such a big difference in results.
Why Recognition Like This Matters
Awards are never the sole goal. For us, they’re a reflection of the work, the partnerships, and the impact behind the scenes. Winning Bronze at the FMBE Awards reinforces what we already know: when experiential marketing is executed with strategy, consistency, and genuine brand understanding, it works.
It also sends a strong signal to brands considering sampling or in-store activation. This isn’t just operational support. It’s strategic brand building, delivered in real retail environments, with measurable outcomes. And for our team, it’s a huge boost! Recognition at this level validates the expertise, energy, and attention to detail they bring to every campaign. And for our clients, it’s reassurance that their brand is in experienced, award-winning hands.
We’ve attended the FMBE Awards since the very beginning, either as finalists or to support others in the industry. To continue that journey with another award win and commendation is something we don’t take lightly. Our partnership with Vahdam Teas shows what’s possible when brand ambition meets thoughtful experiential execution. We’re incredibly proud of the work, grateful to the judges for their recognition, and excited for what’s next.
If you’d like to explore how strategic in-store sampling and experiential activation could elevate your brand in retail, we’d love to start the conversation.