Fizz Academy, one year on
Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business…
How to get the most from your Costco special event
Organising a product demo at Costco is more than just turning up with the goods on the day. A great…
What is the long-term impact of product sampling and demos?
In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective…
5 big mistakes brands make with in-store sampling
It’s no secret that in-store sampling is a great way to get your product in front of customers. In fact,…
Introducing this year’s WDS Awards winners
In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement…
Who’s who in the WDS team?
To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant…
The fine art of conversational selling
In-store experiences have come a long way. Brands now throw everything they have at shoppers, from shop floor DJs to…
8 dynamic demo stand design tips for vendors
When a brand like Coca-Cola wants to advertise, they don’t leave a can of soda on a street and hope…
10 tiny touches that make a big difference to sampling success
In-store sampling is a practice that has been utilised by brands for generations as a marketing channel that boasts a…
Amazon moves into the sampling sector
Amazon’s entrance into the sampling sector has been met with no small amount of controversy from the world of customer…
Which type of demo is right for your product? The pros and cons of different types of demo
When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…
Demonstration success: what to measure, and how to present it
If you’re not keeping score, how do you know if you’re winning? Demonstrations aren’t a competition, of course, but performance…