People power: How do you get the best out of your staff for your experiential marketing campaign?
When it comes to sales and marketing, as far as consumers are concerned, the people representing your brand are your…
Field and experiential marketing glossary of terms
Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of…
Managing the spaces in-between: What can and can’t be done with in-store campaigns?
White space, in the world of design and art, is negative space. Space left unfilled. It’s not blank – instead,…
Fizz nominated for three FMBE Awards!
Here at Fizz, we’re proud to announce that we’ve been nominated for not one, not two, but three awards in…
Millennials are the world’s most powerful consumers: Now, what do they want?
The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world…
The four Ps of experiential marketing: Place
The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing…
Segmentation and personalisation in experiential marketing: Can you be all things to all people?
Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying…
Experiential marketing: Breaking the habits of a lifetime
We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close…
Iceland is cool: Is your in-store marketing?
Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…
The experiential marketing ecosystem: Before, during and after the event
Experiential marketing and instore campaigns have one big problem. It’s easy to mistake the visible part of the campaign –…
Experiential and Field Marketing: A strategy checklist
Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre,…
Why do Icelandic retailers need to create brand loyalty NOW?
As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height…