Our Blog

Expert views and the latest scoops, from the world of customer experience.

Missing our May awards day - here’s why we do it

Missing our May awards day – here’s why we do it

10th June 2020
Every year, we host the WDS Annual Achievement Awards: an occasion that celebrates our incredible teams in both the UK and Iceland. Sadly, as a result of COVID-19, this year’s awards – which would have been our sixth annual awards...
Costco demo

The power of demos: Our 2020 favourites

2nd June 2020
Our brilliant staff have stepped up to help Costco to the best of their ability during this challenging crisis, as online orders soar while in-store demos are unfortunately rendered impossible. We can genuinely say our brand ambassadors love their work....
Costco support

How WDS is supporting Costco throughout COVID-19

21st May 2020
At WDS, the core focus of our business is on in-store product demonstrations, working with Costco since the early 1990s when they opened their very first UK warehouse. But with the onslaught of COVID-19 and subsequent UK lockdown, this work...
Jean Lowe, Deputy Demo Service Manager for WDS at Costco in Haydock

What are our brand ambassadors missing most about in-store demos?

7th May 2020
The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually carried out by our brilliant brand ambassadors, who have stepped up to support Costco during this crisis alongside other members...
How to use online demos to replicate the impact of face-to-face activity

Using online demos to help fill the void left by in-store demos

27th April 2020
The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product demonstrations have been called off for now due to the pandemic, leaving brands of all shapes and sizes without a...
Handling food

Can Coronavirus spread through food?

7th April 2020
Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat the spread of coronavirus. However, this does not mean that we should worry about the virus spreading via food.   Covid-19...

COVID-19: Focus on service, not sales

3rd April 2020
In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand by your workers because we will stand by you”. It’s an important message to share. The COVID-19 outbreak – and...
How Fizz Academy can help your food business in 2020

How Fizz Academy can help your food business in 2020

2nd March 2020
Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for its sister company, Fizz Experience. The academy doors were opened to external clients in January 2019 when it became clear...
Natasha’s Law: New Food Labelling Requirements

Natasha’s Law: New Food Labelling Requirements

27th February 2020
When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for direct sale (PPDS) will need to make some changes to the way they label and communicate ingredients and allergens. If...
Who is responsible for food safety?

Who is responsible for food safety?

18th February 2020
The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and consumers in the food industry. The FSA says that, as a food business, you must ensure you have food safety...
The WDS team share their favourite demos of 2019

The WDS team share their favourite demos of 2019

4th February 2020
2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...
Allergens and beyond - The importance of staff training in the food industry

Allergens and beyond: The importance of staff training in the food industry

27th January 2020
Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering, the restaurant trade or behind the scenes. If food-handling staff are not properly trained, oversights can be made that might...