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Expert views and the latest scoops from the world of customer experience

People power: How do you get the best out of your staff for your experiential marketing campaign?

9th October 2018

When it comes to sales and marketing, as far as consumers are concerned, the people representing your brand are your…

Field and experiential marketing glossary of terms

2nd October 2018

Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of…

Managing the spaces in-between: What can and can’t be done with in-store campaigns?

25th September 2018

White space, in the world of design and art, is negative space. Space left unfilled. It’s not blank – instead,…

Fizz nominated for three FMBE Awards!

24th September 2018

Here at Fizz, we’re proud to announce that we’ve been nominated for not one, not two, but three awards in…

Millennials are the world’s most powerful consumers: Now, what do they want?

18th September 2018

The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world…

The four Ps of experiential marketing: Place

11th September 2018

The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing…

Segmentation and personalisation in experiential marketing: Can you be all things to all people?

4th September 2018

Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying…

Experiential marketing: Breaking the habits of a lifetime

29th August 2018

We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close…

Iceland is cool: Is your in-store marketing?

23rd August 2018

Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…

The experiential marketing ecosystem: Before, during and after the event

14th August 2018

Experiential marketing and instore campaigns have one big problem. It’s easy to mistake the visible part of the campaign –…

Experiential and Field Marketing: A strategy checklist

7th August 2018

Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre,…

Why do Icelandic retailers need to create brand loyalty NOW?

31st July 2018

As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height…