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In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of Heathrow Airport. Halfway through her flight, Natasha developed a severe allergic reaction to the baguette. Tragically, Natasha died later the...

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with your customers which determines whether the demo will be a success or not.  Sarah Curtis, Recruitment Manager at WDS, explains...

To get the most out of a super demo, you want to run it at the right time. The ‘right time’ can mean several things, though: it may mean the peak season for your product category, it may mean at...

Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco? If so, consider a Super Demo.  Super Demos don’t just differ in size to other demo events, they’re designed to...

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits of a product. Now, you can expect to see everything from augmented reality and online gaming to digital replicas of...

You’ve been planning your super demo for months. You’ve picked the best time for your demo, you’ve found the right people to run it, and you’ve worked closely with Costco to ensure that it comes off well. But… what does...

How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct interaction seldom happens. That’s why a product demonstration is a golden opportunity to: With such an opportunity, it’s important to...

Costco has high customer service standards, and commits to providing customers with positive and memorable experiences of its warehouses. It follows that Costco expects vendors to stage quality demos: third parties can’t let the side down. So what exactly does...

When it comes to training for a super demo, there are a wealth of options available; which one is best comes down to what you need. Our objective is to make sure that the demo team can represent the brand...

A super demo, as we’re sure you already know, is an enormously powerful branding tool. A week or two of enhanced activity on the shop floor brings products and brands to life, and has a massive impact on the bottom...

With almost thirty years of experience to our name, we’re well known for bringing food and drink brands to life with our bespoke sampling sessions.  While we know how to put together a great sampling session, WDS is more than...

British cider, gin and liqueur brand Cranes Drinks has rapidly established a reputation for the quality of their products and range of all-natural, original flavours. Founded by identical twin brothers Daniel and Ben Ritsema in 2012, Cranes Drinks have been...