Our Blog

In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement Awards: an event that brings together our UK and Iceland teams to praise and recognise those who have gone above...

To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant – we would say that, of course, but over thirty years we’ve built up quite the collection of talented, experienced...

In-store experiences have come a long way. Brands now throw everything they have at shoppers, from shop floor DJs to augmented reality POS stalls. But regardless of new trends and technologies, the heart of any demo experience will always be...

When a brand like Coca-Cola wants to advertise, they don’t leave a can of soda on a street and hope someone sees it – they hire huge billboards or on-street screens to grab people’s attention. A demo stand is essentially...

In-store sampling is a practice that has been utilised by brands for generations as a marketing channel that boasts a direct connection with the consumer. What more marketers need to grasp, however, is that the demos that lead to the...

Amazon’s entrance into the sampling sector has been met with no small amount of controversy from the world of customer experience. Many are concerned that the company risks alienating users at a time when data privacy is of paramount importance....

If you’re not keeping score, how do you know if you’re winning? Demonstrations aren’t a competition, of course, but performance still matters. You still need to know exactly how your efforts are paying off in real terms. What good are...

Great in-store experiences are all about people. No other marketing tactic puts brands in front of the consumer in such a direct way. And without great front line staff who can engage, amuse, entertain and inspire, an in-store campaign would...

Experiential marketing and Christmas go together like mistletoe and wine. With all the merriment and excitement – not to mention the shopping – it’s the perfect time for brands to get creative with how they engage and delight customers. Just...

It’s a good time to be an independent retailer. While household names like M&S are struggling to get people through their doors and closing branches, small locally-owned shops are opening at record rates. In 2017, 762 independent stores opened in...

Retail has never been easy — but these days, it’s harder than ever to stand out. In an interview last month, Marks & Spencer’s chairman Archie Norman noted that unless the company changes and develops, “in decades to come there...

Marketing is all about Ps: the classic product, price, promotion and place that have been around since the 1960s. These four fundamentals are crucial to all marketing strategy and activity. In this blog series we’re looking at each in turn,...