Our Blog

As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height of the 2008 credit crisis: a $10bn international aid package kept the country afloat, and the newly created special prosecutor...

Testing and measuring are key components of a successful marketing strategy. Stats and metrics prove return on investment to your business leaders, and learning from the last campaign is how you improve the next one. Certain marketing efforts can be...

In the modern consumer environment, it is more difficult than ever to grab audiences’ attention and make a lasting impression. This challenge is no more apparent than in experiential marketing. It’s not that attention spans are declining, as such. It’s...

We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet, but in that time we’ve learned a thing or ten about what makes experiential marketing work. We’re constantly evolving and...

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not to mention omni-channel, hybrid spaces and more. For us, it’s simply the place where customers meet the brands in person....

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into the UK retail sector. Everything from craft beers, niche health products and artisan snacks can now be purchased in retailers...

As well as providing expertise and insight through our regular blog articles, as a people business we feel it’s also important to introduce you to some of the people behind our news and views. And what better place to start...

For our last blog, we took a detailed look at the health and beauty sector and the in-store customer experience. In particular, how it can help to drive sales and consumer awareness for new and established brands. This week, we...

At Fizz, we like to think we know a thing or two about working with health and beauty brands to create in-store beauty experiences. Over the past three decades we’ve represented some of the industry’s best loved brands inside high...

With Valentine’s Day just around the corner, we begin what is known at Fizz Towers as the “gifting season”. Representing a series of key dates through the retail calendar, each presents brands and retailers with opportunities to engage shoppers and...

As we begin another busy year, what better time to pause and consider the 2018 trends for the retail sector. More importantly, how are the 2018 trends likely to impact and inform the in-store customer experience? Customer service becomes customer...

Everyone at Fizz Experience is celebrating after a triple success at the 2017 Field Marketing and Brand Experience Awards. The glitzy field marketing awards ceremony was hosted by actor, comedian and BBC Radio DJ Craig Charles at London’s Troxy Theatre...