Our Blog

We often get asked by our vendors about the fundamentals of WDS – what do we stand for, where do we come from and what can we offer them? Many assume WDS is simply the sampling and demo arm of...

What makes a super demo… super? The difference between a super demo and the other kinds of demo we run is more than just size. A super demo is a high-impact, high-profile event that runs for a week or more,...

We’re a dab hand when it comes to demoing food and drink products. But that’s not all.  In fact, we have sales consultants who specialise in all kinds of other products, from electronic appliances to clothing and footwear. Meet Taz...

Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events in Costco warehouses.  As clothing brands, they needed a partner who could help to create a stylish, eye-catching stand and...

Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business it’s the time to look back, reflect and review. Why did we put the programme into play in the first...

In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective at changing customer buying behaviour in the moment. We know people are 25-30% more likely to pick up and purchase...

It’s no secret that in-store sampling is a great way to get your product in front of customers. In fact, our brand ambassadors have almost 20 million in-store interactions with Costco members per year. But sampling isn’t as simple as...

In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement Awards: an event that brings together our UK and Iceland teams to praise and recognise those who have gone above...

To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant – we would say that, of course, but over thirty years we’ve built up quite the collection of talented, experienced...

In-store experiences have come a long way. Brands now throw everything they have at shoppers, from shop floor DJs to augmented reality POS stalls. But regardless of new trends and technologies, the heart of any demo experience will always be...

When a brand like Coca-Cola wants to advertise, they don’t leave a can of soda on a street and hope someone sees it – they hire huge billboards or on-street screens to grab people’s attention. A demo stand is essentially...

In-store sampling is a practice that has been utilised by brands for generations as a marketing channel that boasts a direct connection with the consumer. What more marketers need to grasp, however, is that the demos that lead to the...