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Expert views and the latest scoops from the world of customer experience

The Psychology Behind Free Samples

8th February 2024

Who doesn’t love free stuff? You can’t tell us that you’ve never gone over to a stall giving away free…

Has Veganuary Affected Retailers?

24th January 2024

It’s that time of year again! Yes, we know that every month seems to have a theme now, but Veganuary…

A Beginners Guide To In-Store Sampling

24th January 2024

When you have a business producing food or drinks, the proof is in the tasting. If you can find a…

WDS insights: Demo frequency & scheduling

26th October 2023

Aspire’s multipack of natural energy drinks launched in Costco back in 2017. At this time, it was imperative that Aspire…

5 FMBE industry awards for Fizz & WDS!

1st December 2022

2022 has certainly turned out to be the year for awards. We started back in January with a hatrick of…

Talking to our WDS team in Reykjavik

1st November 2022

Last month we had the pleasure of catching up with Sumit Sharma Funyal, our deputy demo service manager in Reykjavik,…

Triple win at industry awards for Fizz & WDS!

4th February 2022

2022 has started well! Following a very difficult 18 months due to the challenges of the pandemic, we have launched…

Instore sampling during a pandemic

Why product sampling is key for brands and retailers in 2021

17th May 2021

We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure…

Key dates for 2021 product demo planning

12th January 2021

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product…

How to get the most from your Costco special event

How to get the most from your Costco special event

5th January 2021

Organising a product demo at Costco is more than just turning up with the goods on the day. A great…

How one Costco demo led to four more dates booked for Black & Decker

5th January 2021

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need…

Pros and cons of different demo services

Which type of demo is right for your product? The pros and cons of different types of demo

4th January 2021

When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about…