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There’s no denying that marketing has changed dramatically over the last decade. Digital channels now dominate budgets, algorithms shape visibility, and brands can reach millions of people with a single campaign. But despite all of that technology and growth, one...

If you work in the retail space, you’ve probably already heard a lot about LFH (Less Healthy Food) regulations recently. Specifically, that the rules are changing, which means the ways that both brands and retailers can promote certain products in...

We’re back again! And this time we’re delighted to share that the team at Fizz Experience have added another award to our belt. Yes, we we’re happy to say that we won the Bronze award at this year’s FMBE Awards...

Hello and welcome to part 2! In part 1 we talked about the traditional approach to in-store sampling and some of the drawbacks of the way it’s been done in the past. Today we’re going to go one step further...

In-store sampling has always held a special place in the marketing mix. There’s something fundamentally powerful about letting shoppers try a product for themselves. It cuts through hesitation, builds trust quickly, and turns abstract claims you make about your products...

It’s turned into an annual tradition that all of the big supermarkets, food and drinks brands have an unspoken competition to see who produces the best Christmas advert. What started as John Lewis trying to bring us to tears with...

We’ve always said the Field Marketing & Brand Experience (FMBE) Awards are one of the biggest highlights of our year. And we really mean it! They’re the moment the whole industry comes together to celebrate brilliant ideas, great execution, and...

We’ve all done it. Spotted a long queue outside a café and thought, “Ooo, that place must be good.” Or reached for a product in the supermarket simply because we’ve seen lots of other people buying it. That’s the bandwagon...

At Fizz, we’re all about creating brilliant brand experiences — the kind that make people stop, smile and engage. So, when there’s an award ceremony that celebrates exactly that, you can bet we’re front and centre! The Field Marketing &...

Have you ever noticed that, if you’re faced with 3 options, you’re most attracted to the middle one? It’s most common in shops – you’ll get 3 versions of a product, one high priced, one low, and one in the...

When you’re opening a new retail shop, first impressions really are everything. Those first few days, from opening and onward, set the tone for your store’s reputation, customer base and ultimate, long-term success.  One of the most important factors during...

Brands often ask us what the best products are for in-store demonstrations, and how to choose the right things to put on a stand. Sometimes the answer is simple – if your campaign revolves around a certain flavour profile, scent...