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In a world where customers are bombarded with choices at every turn, making your brand stand out isn’t just about flashy ads or clever slogans. The secret to creating a lasting connection with your customers lies in something a bit...

Creating a memorable brand experience is something most companies strive for. It’s the key to driving engagement and boosting sales, as well as building customer loyalty that can last for years. For businesses that rely on sampling campaigns – whether...

Yes. That’s all, blog done. Ok, maybe not done – we still need to explain why. Any brand that is selling directly to customers, either through its own dedicated stores or via retailers, needs to consider food sampling an essential part...

In a world where customers have endless options, building a deep connection with your audience has never been more essential. After all, your brand needs more than just awareness. It needs people who will rally around it, share the benefits...

Experiential marketing is set to become a dominant force in brand engagement strategies. With the rising demand for personalized, immersive experiences and a focus on sustainability from consumers, it’s no surprise that this dynamic marketing approach is evolving rapidly. And...

Veganism as a movement is on the rise, and over the last decade the number of vegans in the UK and around the world has exploded. Which means more and more people expecting vegan options to be widely available, and...

Product sampling is an important part of getting your brand out in front of customers, spreading awareness and gathering valuable feedback on your products. But it can be tricky to get it right. Without proper planning or support, you can...

Christmas adverts have long been a staple of British festive culture. Which feels like a very odd thing to say! But if you ask most people, they will say it doesn’t really feel like Christmas until the Christmas adverts start....

We’ve never been shy about the fact that in-store sampling is more of a science than an art form. While some creativity is absolutely needed, a lot of the concepts that make a sampling event a success are backed up...

We realise that it’s all well and good us talking about product sampling, the benefits it can give you and the best ways to use it within your marketing. But we would say it’s all brilliant, wouldn’t we! So instead,...

So you’ve decided to start running in-store demos for your brand. Great! Welcome to one of the best things you can do for your brand and your products. But your journey has just begun. There are a lot of things...

Food sampling has been a go-to for many brands looking to get their products into the hands of eager taste testers. It’s a great way to get people excited about your product, to discover it for the first time or...