Our Blog

Marketing is one of those things that most business owners know they need to do, and they might even know what good marketing looks like, but a lot aren’t really sure how it’s all measured. And so they keep doing...

Who doesn’t love free stuff? You can’t tell us that you’ve never gone over to a stall giving away free food just for a taste, or taken the little promotional samples out of magazines just to give them a go?...

It’s that time of year again! Yes, we know that every month seems to have a theme now, but Veganuary is one we can really get behind. Because like it or not, this trend is here to stay. Veganism as...

When you have a business producing food or drinks, the proof is in the tasting. If you can find a way to get potential customers to taste your products, you will find your sales start climbing. But how do you...

Aspire’s multipack of natural energy drinks launched in Costco back in 2017. At this time, it was imperative that Aspire Drinks grow its brand awareness amongst Costco members. Aspire Drinks also wanted to deliver a long-term view of increasing sales...

2022 has certainly turned out to be the year for awards. We started back in January with a hatrick of gongs at the (Covid delayed) 2021 Field Marketing and Brand Experience Awards (FMBE), and a little over two weeks ago...

Last month we had the pleasure of catching up with Sumit Sharma Funyal, our deputy demo service manager in Reykjavik, Iceland.  Similar to many of the WDS team in Reykjavik, Sumit moved to Iceland with his family to start a...

2022 has started well! Following a very difficult 18 months due to the challenges of the pandemic, we have launched into 2022 by celebrating a hat-trick of gongs by winning Gold, Silver and Bronze at the annual Field Marketing and...

We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure that now restrictions are easing, the second half of 2021 is going to be amazing. We believe that now demos...

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product demos and sampling campaigns, too. There are four different types of demo that we offer at WDS, all with different...

Organising a product demo at Costco is more than just turning up with the goods on the day. A great deal of planning goes into each and every campaign, and you’ll need to decide which type of demo best suits...

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need to stagger things to return to something resembling “normal”. Our very first demos focused on products that were easy to...