Our Blog

With COVID-19 lockdown in place since the end of March, Costco vendors have not only been unable to run their usual in-store demos but have had the vast majority of their marketing and business activities disrupted. It’s been a tough...

Every year, we host the WDS Annual Achievement Awards: an occasion that celebrates our incredible teams in both the UK and Iceland. Sadly, as a result of COVID-19, this year’s awards – which would have been our sixth annual awards...

Our brilliant staff have stepped up to help Costco to the best of their ability during this challenging crisis, as online orders soar while in-store demos are unfortunately rendered impossible. We can genuinely say our brand ambassadors love their work....

At WDS, the core focus of our business is on in-store product demonstrations, working with Costco since the early 1990s when they opened their very first UK warehouse. But with the onslaught of COVID-19 and subsequent UK lockdown, this work...

The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually carried out by our brilliant brand ambassadors, who have stepped up to support Costco during this crisis alongside other members...

The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product demonstrations have been called off for now due to the pandemic, leaving brands of all shapes and sizes without a...

Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat the spread of coronavirus. However, this does not mean that we should worry about the virus spreading via food.   Covid-19...

In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand by your workers because we will stand by you”. It’s an important message to share. The COVID-19 outbreak – and...

Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for its sister company, Fizz Experience. The academy doors were opened to external clients in January 2019 when it became clear...

When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for direct sale (PPDS) will need to make some changes to the way they label and communicate ingredients and allergens. If...

The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and consumers in the food industry. The FSA says that, as a food business, you must ensure you have food safety...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...