Our Blog

It’s a good time to be an independent retailer. While household names like M&S are struggling to get people through their doors and closing branches, small locally-owned shops are opening at record rates. In 2017, 762 independent stores opened in...

Retail has never been easy — but these days, it’s harder than ever to stand out. In an interview last month, Marks & Spencer’s chairman Archie Norman noted that unless the company changes and develops, “in decades to come there...

Marketing is all about Ps: the classic product, price, promotion and place that have been around since the 1960s. These four fundamentals are crucial to all marketing strategy and activity. In this blog series we’re looking at each in turn,...

If you’ve ever used Netflix, you’ll have noticed that the hero image for movies and series changes on an almost daily basis. One day you’ll see the main actor’s face, the next a key scene from the show. This isn’t...

When it comes to sales and marketing, as far as consumers are concerned, the people representing your brand are your brand. In experiential marketing, one misjudged moment can easily undo years of hard-won brand equity. Experiential marketing is about associating...

Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of way, but in a “what do you actually do?” kind of way. We’ve found that people associate experiential marketing with...

White space, in the world of design and art, is negative space. Space left unfilled. It’s not blank – instead, it’s the canvas for objects of focus to exist and be perceived. The successful use of white space is what...

Here at Fizz, we’re proud to announce that we’ve been nominated for not one, not two, but three awards in this year’s FMBE Awards. The Field Marketing and Brand Experience Awards celebrate the very best in live marketing experiences, with...

The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world – they are also the largest consumer group. Morgan Stanley refers to them as “the most important age range for...

The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing mix since they were first proposed by E. Jerome McCarthy in his 1960 book, Basic Marketing: A Managerial Approach. Why...

Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying it. Despite this, only 7% of organisations make personalisation their top priority. To compound the problem further, research by Infosys...

We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close relationships with five people. We walk around the supermarket and put exactly the same things in our trolleys, week in...