Our Blog

Our brilliant staff have stepped up to help Costco to the best of their ability during this challenging crisis, as online orders soar while in-store demos are unfortunately rendered impossible. We can genuinely say our brand ambassadors love their work....

At WDS, the core focus of our business is on in-store product demonstrations, working with Costco since the early 1990s when they opened their very first UK warehouse. But with the onslaught of COVID-19 and subsequent UK lockdown, this work...

Fizz Training Academy was launched in 2018 to deliver in-house food safety, health & safety, and risk assessment training for its sister company, Fizz Experience. The academy doors were opened to external clients in January 2019 when it became clear...

When Natasha’s Law comes into effect on 1 October 2021, businesses that sell foods and drinks that are prepacked for direct sale (PPDS) will need to make some changes to the way they label and communicate ingredients and allergens. If...

The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and consumers in the food industry. The FSA says that, as a food business, you must ensure you have food safety...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...

Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering, the restaurant trade or behind the scenes. If food-handling staff are not properly trained, oversights can be made that might...

If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens responsible for the majority of allergic reactions. The 14 most common allergens When we run training courses, webinars, and coach...

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the consumer to be part of a campaign and form a relationship with the business. It’s well documented that consumers who...

For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers spend a lot of money at Christmas, but they’re also bombarded with marketing messages left, right and centre. It stands...

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70 million times online. This is a powerful example of how sharing your brand’s purpose, vision and values with customers helps...

In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of Heathrow Airport. Halfway through her flight, Natasha developed a severe allergic reaction to the baguette. Tragically, Natasha died later the...