Our Blog

When it comes to training for a super demo, there are a wealth of options available; which one is best comes down to what you need. Our objective is to make sure that the demo team can represent the brand...

A super demo, as we’re sure you already know, is an enormously powerful branding tool. A week or two of enhanced activity on the shop floor brings products and brands to life, and has a massive impact on the bottom...

With almost thirty years of experience to our name, we’re well known for bringing food and drink brands to life with our bespoke sampling sessions.  While we know how to put together a great sampling session, WDS is more than...

British cider, gin and liqueur brand Cranes Drinks has rapidly established a reputation for the quality of their products and range of all-natural, original flavours. Founded by identical twin brothers Daniel and Ben Ritsema in 2012, Cranes Drinks have been...

We often get asked by our vendors about the fundamentals of WDS – what do we stand for, where do we come from and what can we offer them? Many assume WDS is simply the sampling and demo arm of...

What makes a super demo… super? The difference between a super demo and the other kinds of demo we run is more than just size. A super demo is a high-impact, high-profile event that runs for a week or more,...

We’re a dab hand when it comes to demoing food and drink products. But that’s not all.  In fact, we have sales consultants who specialise in all kinds of other products, from electronic appliances to clothing and footwear. Meet Taz...

Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events in Costco warehouses.  As clothing brands, they needed a partner who could help to create a stylish, eye-catching stand and...

Fizz Academy is a year old! And while your baby’s first birthday is always a cause for celebration, in business it’s the time to look back, reflect and review. Why did we put the programme into play in the first...

In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective at changing customer buying behaviour in the moment. We know people are 25-30% more likely to pick up and purchase...

In any business, great people should be celebrated and rewarded. That’s why, every year, we host our annual WDS Achievement Awards: an event that brings together our UK and Iceland teams to praise and recognise those who have gone above...

To make your Costco demo and sampling experience truly effective, you’ll be working closely with the WDS team. They’re brilliant – we would say that, of course, but over thirty years we’ve built up quite the collection of talented, experienced...