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The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and consumers in the food industry. The FSA says that, as a food business, you must ensure you have food safety...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...

Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering, the restaurant trade or behind the scenes. If food-handling staff are not properly trained, oversights can be made that might...

If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens responsible for the majority of allergic reactions. The 14 most common allergens When we run training courses, webinars, and coach...

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the consumer to be part of a campaign and form a relationship with the business. It’s well documented that consumers who...

For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers spend a lot of money at Christmas, but they’re also bombarded with marketing messages left, right and centre. It stands...

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70 million times online. This is a powerful example of how sharing your brand’s purpose, vision and values with customers helps...

In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of Heathrow Airport. Halfway through her flight, Natasha developed a severe allergic reaction to the baguette. Tragically, Natasha died later the...

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with your customers which determines whether the demo will be a success or not.  Sarah Curtis, Recruitment Manager at WDS, explains...

To get the most out of a super demo, you want to run it at the right time. The ‘right time’ can mean several things, though: it may mean the peak season for your product category, it may mean at...

Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco? If so, consider a Super Demo.  Super Demos don’t just differ in size to other demo events, they’re designed to...

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits of a product. Now, you can expect to see everything from augmented reality and online gaming to digital replicas of...