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Introduction We spoke with Ishita Goel, Assistant Brand Manager at VAHDAM® India, who shared how a well-executed Dual Demo helped the brand make a powerful first impression with Costco UK members. The Challenge Already a favourite at Costco Canada, VAHDAM...

The challenge As a key brand in the growing plant-based sector, Gosh! was keen to establish its brand identity and awareness with Costco members and drive sales. Key was explaining the product USPs of being 100% natural, plant based and...

The challenge Consumers are making more and more of their buying decisions based on the impact these are having on their health, the planet and animal welfare. As a result, the demand for plant-based vegan products is growing. As a...

The challenge As a premium product, made using premium ingredients, K’s Wors wanted to overcome consumer hesitancy for the price-point. In addition, the brand was keen to understand members’ appetite for its three other flavours not currently stocked in Costco....

As a new supplier to Costco Wholesale in the UK, Blendtec needed to quickly deliver success. WDS (Fizz’s partner brand operating in Costco) was tasked with providing a national team of brand ambassadors across 12 locations, to deliver 4 days...

Founded in 1971, British health brand Vitabiotics was well-established as a leader in nutritional supplements, but sought our help to raise the profile of two new vitamin drinks – Wellman and Wellwoman – via customer experience brilliance. Our Solution Working...