Gosh! Food Falafel & Pakora sampling

Client: Gosh! Foods | Date Started: 2023 | Skills: Sampling, demonstrations, point of sale

The challenge

As a key brand in the growing plant-based sector, Gosh! was keen to establish its brand identity and awareness with Costco members and drive sales. Key was explaining the product USPs of being 100% natural, plant based and healthy while inspiring purchase thanks to the products’ great taste, versatility and convenience.

The solution

The Fizz/WDS team worked closely with Gosh! to deliver a sampling campaign that addressed the brand challenges.

The sampling was timed to coincide with in-store price promotions to help minimise barriers to purchase. Our brand ambassadors worked from sampling stations enhanced with the Gosh! branding to establish awareness and drive footfall to the sampling in-store. Finally, the sampling was enhanced with branded recipe cards to inspire members on the products’ versatility.

All of this was underpinned by detailed briefing documents to prepare our teams, including essential information on key product features and benefits.

Objectives and results

Gosh! Foods set us some clear objectives:

Create a visual impact and grab attention
increase sales
Increase brand awareness
Gather consumer feedback

The results exceeded its objectives:

Do you need to get more customers to Try & Buy?

If you need to increase brand awareness and see a measurable uplifts in sales, speak to us today about our premium in-store demos. Let us know how we can help by contacting us on 01306 320300 or via our contact form.