Fizz nominated for three FMBE Awards!
Here at Fizz, we’re proud to announce that we’ve been nominated for not one, not two, but three awards in this year’s FMBE Awards.
The Field Marketing and Brand Experience Awards celebrate the very best in live marketing experiences, with winners in the 29 categories for 2018 to be announced at a glittering awards ceremony at beautiful Art Deco venue Troxy in London on October 11th.
This year, we’ve has been shortlisted in three awards categories: Most Effective Retail Sales Experience/Sales Event, Team of the Year (Demo/Sampling/Retail Training/Experiential), and BA of the Year (Demonstrators, Shopper and Experiential) – the first for our work with Ferrero Rocher and Raffaello, the other two for our ongoing work with Costco.
Our pre-Christmas in-store sampling activation incorporated Ferrero’s “Make Christmas Taste Better” concept, and the combination of a visually striking sampling area, thoroughly briefed brand ambassadors, careful coordination, promotional pricing and, of course, free samples across 28 Costco stores led to significant uplifts in both unit sales and sales revenue during the campaign.
Our Team of the Year shortlisting goes to our Warehouse Demo Services (WDS) team for their 25 years of work in partnership with Costco Wholesale. The 850-strong team sample and demonstrate a variety of both own-brand and branded products, including global names like P&G, Diageo and Krispy Kreme. Excluding Christmas and New Year, the WDS team conducts sampling events seven days a week, 52 weeks a year – with these activations creating an average sales uplift of 398%.
Our final shortlisted category is Brand Ambassador of the Year, where Fizz is represented by Patrice Belton, working as part of the Leicester team on the WDS Costco contract. Part of a 25-strong team, Patrice has turned her hand to a huge variety of products since she joined in 2015. She embodies the role of Brand Ambassador with her team spirit, fantastic customer focus, and her sales uplift figures, which have exceeded 2,000% on seven separate occasions.
Andy Youings, Marketing Manager at Fizz Experience says: “The FMBE Awards are revered in the field marketing industry, and we’re thrilled that Fizz has been recognised in no fewer than three different categories. We’re all about creating unforgettable customer experiences, and with over three decades, over a million individual consumer experiences and a breadth of client categories under our belts, we’re excited to see what the awards ceremony in October brings.”
To find out more about how we’ve helped our clients to wow their customers with in-store campaigns, click here.