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Expert views and the latest scoops from the world of customer experience

Gosh! Foods sampling case study

Gosh! Food Falafel & Pakora sampling

13th December 2023

The challenge As a key brand in the growing plant-based sector, Gosh! was keen to establish its brand identity and…

Gordon Ramsay Lookalike

Shicken vegan lookalike chicken Indian ready meals

22nd March 2022

The challenge Consumers are making more and more of their buying decisions based on the impact these are having on…

K's Wors Costco Roadshow

K’s Wors ‘Sunshine & Spice’ Costco Food Roadshow

9th February 2022

The challenge As a premium product, made using premium ingredients, K’s Wors wanted to overcome consumer hesitancy for the price-point….