Our Blog

Expert views and the latest scoops, from the world of customer experience.

Gosh! Foods sampling case study

Gosh! Food Falafel & Pakora sampling

13th December 2023
The challenge As a key brand in the growing plant-based sector, Gosh! was keen to establish its brand identity and awareness with Costco members and drive sales. Key was explaining the product USPs of being 100% natural, plant based and...
Gordon Ramsay Lookalike

Shicken vegan lookalike chicken Indian ready meals

22nd March 2022
The challenge Consumers are making more and more of their buying decisions based on the impact these are having on their health, the planet and animal welfare. As a result, the demand for plant-based vegan products is growing. As a...

Blendtec in-store demonstrations

28th February 2019
As a new supplier to Costco Wholesale in the UK, Blendtec needed to quickly deliver success. WDS (Fizz’s partner brand operating in Costco) was tasked with providing a national team of brand ambassadors across 12 locations, to deliver 4 days...
wellwoman

Vitabiotics On-street sampling

26th November 2018
Founded in 1971, British health brand Vitabiotics was well-established as a leader in nutritional supplements, but sought our help to raise the profile of two new vitamin drinks – Wellman and Wellwoman – via customer experience brilliance. Our Solution Working...