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The challenge Consumers are making more and more of their buying decisions based on the impact these are having on their health, the planet and animal welfare. As a result, the demand for plant-based vegan products is growing. As a...

The challenge As a premium product, made using premium ingredients, K’s Wors wanted to overcome consumer hesitancy for the price-point. In addition, the brand was keen to understand members’ appetite for its three other flavours not currently stocked in Costco....