Our Blog

Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new experiences and Instagram opportunities, Iceland’s become a more popular tourist destination than the Bahamas, Brazil and China. US travellers have...

Experiential marketing and instore campaigns have one big problem. It’s easy to mistake the visible part of the campaign – the demo, the stand, the samples – for the entirety of the campaign. The savvy brand manager’s goal isn’t just...

Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre, the customer sees and experiences the end result of serious planning and consultation. Field marketing can often be an afterthought for...

As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height of the 2008 credit crisis: a $10bn international aid package kept the country afloat, and the newly created special prosecutor...

Testing and measuring are key components of a successful marketing strategy. Stats and metrics prove return on investment to your business leaders, and learning from the last campaign is how you improve the next one. Certain marketing efforts can be...

In the modern consumer environment, it is more difficult than ever to grab audiences’ attention and make a lasting impression. This challenge is no more apparent than in experiential marketing. It’s not that attention spans are declining, as such. It’s...

We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet, but in that time we’ve learned a thing or ten about what makes experiential marketing work. We’re constantly evolving and...

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not to mention omni-channel, hybrid spaces and more. For us, it’s simply the place where customers meet the brands in person....

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into the UK retail sector. Everything from craft beers, niche health products and artisan snacks can now be purchased in retailers...

As well as providing expertise and insight through our regular blog articles, as a people business we feel it’s also important to introduce you to some of the people behind our news and views. And what better place to start...

For our last blog, we took a detailed look at the health and beauty sector and the in-store customer experience. In particular, how it can help to drive sales and consumer awareness for new and established brands. This week, we...

At Fizz, we like to think we know a thing or two about working with health and beauty brands to create in-store beauty experiences. Over the past three decades we’ve represented some of the industry’s best loved brands inside high...