Champagne Lanson – The Taste of Wimbledon
Champagne, Tennis and a great prize draw…what’s not to like?
What better way to highlight the flavour characteristics and brand ethos of Champagne Lanson than by creating a unique and memorable 2 week in-store tasting experience to immerse shoppers and reinforce Lanson’s connection with the Wimbledon Tennis Championships?
The ‘Taste of Wimbledon’ experience started when shoppers parked their cars! Our brand ambassadors, resplendent in Lanson clothing made customers aware of the activity and where it was located in-store from the moment they turned off their engines. Each customer was presented with a beautiful (and jolly useful) lanyard invitation. Once inside the store, a member of the team prepared perfectly chilled samples of Champagne Lanson (Black Label or Rose) whilst each customer was introduced to the heritage and history of the brand; the unique flavour characteristics of Lanson and the traditional manufacturing process used to achieve such sparkling results.
Enjoying a well-earned break from their shopping, customers enjoyed tasting the ‘by Royal Appointment’ Champagne whilst catching up on the latest events at The Championships via a live TV broadcast. The only problem the customers experienced was deciding whether to purchase Lanson Black Label or Lanson Rose – or both?
On average, 1 in 7 customers who visited the store, tasted Champagne Lanson during the 2 week event. This resulted in a sales uplift of over 250%.