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Organising a product demo at Costco is more than just turning up with the goods on the day. A great deal of planning goes into each and every campaign, and you’ll need to decide which type of demo best suits...

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when consumer spending is high, and when brands are looking for exciting ways to cut through the marketing noise. Getting their...

For Costco members and vendors alike, product demos are a huge part of the shopping experience. And they’ve certainly been missed during recent months.  However, we’ve got some good news. Demos have started to return – albeit with some significant...

In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of March. Now, as lockdown eases, retailers like Costco are all set to start offering samples and demos once again. So,...

With COVID-19 lockdown in place since the end of March, Costco vendors have not only been unable to run their usual in-store demos but have had the vast majority of their marketing and business activities disrupted. It’s been a tough...

To get the most out of a super demo, you want to run it at the right time. The ‘right time’ can mean several things, though: it may mean the peak season for your product category, it may mean at...

You’ve been planning your super demo for months. You’ve picked the best time for your demo, you’ve found the right people to run it, and you’ve worked closely with Costco to ensure that it comes off well. But… what does...

Costco has high customer service standards, and commits to providing customers with positive and memorable experiences of its warehouses. It follows that Costco expects vendors to stage quality demos: third parties can’t let the side down. So what exactly does...

We’re a dab hand when it comes to demoing food and drink products. But that’s not all.  In fact, we have sales consultants who specialise in all kinds of other products, from electronic appliances to clothing and footwear. Meet Taz...

Women’s clothing brands TIGI and VIZ A VIZ were looking to reach new audiences through a series of special events in Costco warehouses.  As clothing brands, they needed a partner who could help to create a stylish, eye-catching stand and...

After years of planning and preparation, next week will see Costco Wholesale open the doors to its newest warehouse in Reykjavik, Iceland. Having worked in partnership with Costco for over 20 years in the UK, WDS is extremely excited to...