Our Blog

Expert views and the latest scoops, from the world of customer experience.

COVID-19: Focus on service, not sales

3rd April 2020
In his statement on coronavirus on March 19th, Boris Johnson proclaimed, “I say to business, stand by your employees, stand by your workers because we will stand by you”. It’s an important message to share. The COVID-19 outbreak – and...

Fizz nominated for three FMBE Awards!

24th September 2018
Here at Fizz, we’re proud to announce that we’ve been nominated for not one, not two, but three awards in this year’s FMBE Awards. The Field Marketing and Brand Experience Awards celebrate the very best in live marketing experiences, with...

Experiential marketing: Breaking the habits of a lifetime

29th August 2018
We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close relationships with five people. We walk around the supermarket and put exactly the same things in our trolleys, week in...

Why your experiential marketing efforts need to activate all 5 senses

17th July 2018
In the modern consumer environment, it is more difficult than ever to grab audiences’ attention and make a lasting impression. This challenge is no more apparent than in experiential marketing. It’s not that attention spans are declining, as such. It’s...