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90% of UK purchases are still made in physical shops, so ‘old fashioned’ in-store demos still have a role to play in marketing, says Jill Pinner of Fizz Research shows that even the glorious weather we’ve been having hasn’t been...

One of the biggest challenges we hear from our clients is how to maintain momentum in-store and achieve strong sales across every month of the calendar year. For most brands, there is a natural fit with certain seasons, but to...

In a recent article that appeared in Talking Retail, Jill Pinner, our chairman and founder says retailers need to offer something different in the battle to win customers. She writes: The current marketing landscape, whilst positive, is posing new challenges...