Our Blog

When it comes to sales and marketing, as far as consumers are concerned, the people representing your brand are your brand. In experiential marketing, one misjudged moment can easily undo years of hard-won brand equity. Experiential marketing is about associating...

Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of way, but in a “what do you actually do?” kind of way. We’ve found that people associate experiential marketing with...

White space, in the world of design and art, is negative space. Space left unfilled. It’s not blank – instead, it’s the canvas for objects of focus to exist and be perceived. The successful use of white space is what...

The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world – they are also the largest consumer group. Morgan Stanley refers to them as “the most important age range for...

The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing mix since they were first proposed by E. Jerome McCarthy in his 1960 book, Basic Marketing: A Managerial Approach. Why...

Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying it. Despite this, only 7% of organisations make personalisation their top priority. To compound the problem further, research by Infosys...

Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre, the customer sees and experiences the end result of serious planning and consultation. Field marketing can often be an afterthought for...

We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet, but in that time we’ve learned a thing or ten about what makes experiential marketing work. We’re constantly evolving and...

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not to mention omni-channel, hybrid spaces and more. For us, it’s simply the place where customers meet the brands in person....

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into the UK retail sector. Everything from craft beers, niche health products and artisan snacks can now be purchased in retailers...

As well as providing expertise and insight through our regular blog articles, as a people business we feel it’s also important to introduce you to some of the people behind our news and views. And what better place to start...

For our last blog, we took a detailed look at the health and beauty sector and the in-store customer experience. In particular, how it can help to drive sales and consumer awareness for new and established brands. This week, we...