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For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers spend a lot of money at Christmas, but they’re also bombarded with marketing messages left, right and centre. It stands...

To get the most out of a super demo, you want to run it at the right time. The ‘right time’ can mean several things, though: it may mean the peak season for your product category, it may mean at...

Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco? If so, consider a Super Demo.  Super Demos don’t just differ in size to other demo events, they’re designed to...

You’ve been planning your super demo for months. You’ve picked the best time for your demo, you’ve found the right people to run it, and you’ve worked closely with Costco to ensure that it comes off well. But… what does...

Costco has high customer service standards, and commits to providing customers with positive and memorable experiences of its warehouses. It follows that Costco expects vendors to stage quality demos: third parties can’t let the side down. So what exactly does...