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Expert views and the latest scoops from the world of customer experience

Safe sampling in the Nordics - How we’re bringing demos back in Costco, Reykjavik

Safe sampling in the Nordics: How we’re bringing demos back in Costco, Reykjavik

21st July 2020

In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of…

How to use online demos to replicate the impact of face-to-face activity

Using online demos to help fill the void left by in-store demos

27th April 2020

The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product…

The WDS team share their favourite demos of 2019

The WDS team share their favourite demos of 2019

4th February 2020

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…

What is the long-term impact of in-store demos

What is the long-term impact of product sampling and demos?

27th June 2019

In-store marketing activities are like Transformers: there’s more to them than meets the eye. Sampling and demo activity is effective…

A brief history of experiential and field marketing

4th July 2018

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not…

Creating award winning in-store beauty experiences

15th February 2018

At Fizz, we like to think we know a thing or two about working with health and beauty brands to…

WDS ready for Costco Iceland opening!

19th May 2017

After years of planning and preparation, next week will see Costco Wholesale open the doors to its newest warehouse in…