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Expert views and the latest scoops from the world of customer experience

A successful first foray into product demos for Hotel Chocolat

A successful first foray into product demos for Hotel Chocolat

4th November 2020

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco…

The WDS team share their favourite demos of 2019

The WDS team share their favourite demos of 2019

4th February 2020

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…

How to use a product demo to promote your wider brand values

How to use a product demo to promote your wider brand values

19th November 2019

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70…

Product demos: Should brand ambassadors be recruited from your target audience?

Product demos: Should brand ambassadors be recruited from your target audience?

5th November 2019

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with…

Product demo trends - Can you have too much tech

Product demo trends: Can you have too much tech?

22nd October 2019

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits…

Product demos - a golden opportunity to collect customer feedback

Product demos: a golden opportunity to collect customer feedback

8th October 2019

How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct…