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In a world where customers are bombarded with choices at every turn, making your brand stand out isn’t just about flashy ads or clever slogans. The secret to creating a lasting connection with your customers lies in something a bit...

Creating a memorable brand experience is something most companies strive for. It’s the key to driving engagement and boosting sales, as well as building customer loyalty that can last for years. For businesses that rely on sampling campaigns – whether...

Yes. That’s all, blog done. Ok, maybe not done – we still need to explain why. Any brand that is selling directly to customers, either through its own dedicated stores or via retailers, needs to consider food sampling an essential part...

In a world where customers have endless options, building a deep connection with your audience has never been more essential. After all, your brand needs more than just awareness. It needs people who will rally around it, share the benefits...

Experiential marketing is set to become a dominant force in brand engagement strategies. With the rising demand for personalized, immersive experiences and a focus on sustainability from consumers, it’s no surprise that this dynamic marketing approach is evolving rapidly. And...

Veganism as a movement is on the rise, and over the last decade the number of vegans in the UK and around the world has exploded. Which means more and more people expecting vegan options to be widely available, and...

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70 million times online. This is a powerful example of how sharing your brand’s purpose, vision and values with customers helps...

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with your customers which determines whether the demo will be a success or not.  Sarah Curtis, Recruitment Manager at WDS, explains...

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits of a product. Now, you can expect to see everything from augmented reality and online gaming to digital replicas of...

How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct interaction seldom happens. That’s why a product demonstration is a golden opportunity to: With such an opportunity, it’s important to...