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It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to share their favourite demos from 2019 and to tell us how they reflect changes in trends in consumer behaviour, and...

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70 million times online. This is a powerful example of how sharing your brand’s purpose, vision and values with customers helps...

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with your customers which determines whether the demo will be a success or not.  Sarah Curtis, Recruitment Manager at WDS, explains...

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits of a product. Now, you can expect to see everything from augmented reality and online gaming to digital replicas of...

How often do you get to ask your customers face-to-face what they think about your brand? This kind of direct interaction seldom happens. That’s why a product demonstration is a golden opportunity to: With such an opportunity, it’s important to...