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Expert views and the latest scoops, from the world of customer experience.

Millennials are the world’s most powerful consumers: Now, what do they want?

18th September 2018
The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world – they are also the largest consumer group. Morgan Stanley refers to them as “the most important age range for...

Iceland is cool: Is your in-store marketing?

23rd August 2018
Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new experiences and Instagram opportunities, Iceland’s become a more popular tourist destination than the Bahamas, Brazil and China. US travellers have...