Blog header image

Expert views and the latest scoops from the world of customer experience

Millennials are the world’s most powerful consumers: Now, what do they want?

18th September 2018

The world’s two billion millennials have come of age. They are no longer merely the largest demographic in the world…

Iceland is cool: Is your in-store marketing?

23rd August 2018

Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…