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Safe sampling in the Nordics - How we’re bringing demos back in Costco, Reykjavik

Safe sampling in the Nordics: How we’re bringing demos back in Costco, Reykjavik

21st July 2020
In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of March. Now, as lockdown eases, retailers like Costco are all set to start offering samples and demos once again. So,...

Iceland is cool: Is your in-store marketing?

23rd August 2018
Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new experiences and Instagram opportunities, Iceland’s become a more popular tourist destination than the Bahamas, Brazil and China. US travellers have...