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Expert views and the latest scoops from the world of customer experience

A Beginners Guide To In-Store Sampling

24th January 2024

When you have a business producing food or drinks, the proof is in the tasting. If you can find a…

Five reasons why you should focus on experiential marketing in 2020

Five reasons why you should focus on experiential marketing in 2020

17th December 2019

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…

The 4 P’s of experiential marketing: Promotion

30th October 2018

Marketing is all about Ps: the classic product, price, promotion and place that have been around since the 1960s. These…

Field and experiential marketing glossary of terms

2nd October 2018

Sometimes – only sometimes – we feel misunderstood. Not in a “mum and dad just don’t get me” kind of…

The four Ps of experiential marketing: Place

11th September 2018

The four Ps of marketing – product, price, promotion and place – have been the core tenets of the marketing…

Segmentation and personalisation in experiential marketing: Can you be all things to all people?

4th September 2018

Right now, companies can discover demographic data and buying habits, and pitch a product before customers even think about buying…

Experiential marketing: Breaking the habits of a lifetime

29th August 2018

We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close…

Iceland is cool: Is your in-store marketing?

23rd August 2018

Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…

Experiential and Field Marketing: A strategy checklist

7th August 2018

Whether they’re trying cheese as they walk round a supermarket or having a full-on brand experience in a shopping centre,…

10 key principles for experiential marketing the right way

10th July 2018

We’ve been leading the field in experiential marketing for twenty years. Not that we want to blow our own trumpet,…

A brief history of experiential and field marketing

4th July 2018

Experiential and field marketing mean different things to different people. Real world activations, brand experiences, in-store and on-site installations, not…