Our Blog

Expert views and the latest scoops, from the world of customer experience.

Experiential marketing: Breaking the habits of a lifetime

29th August 2018
We’re all creatures of habit. We frequent fewer than 25 places in our day to day lives, and form close relationships with five people. We walk around the supermarket and put exactly the same things in our trolleys, week in...

Why do Icelandic retailers need to create brand loyalty NOW?

31st July 2018
As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height of the 2008 credit crisis: a $10bn international aid package kept the country afloat, and the newly created special prosecutor...