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When you have a business producing food or drinks, the proof is in the tasting. If you can find a way to get potential customers to taste your products, you will find your sales start climbing. But how do you...

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with your customers which determines whether the demo will be a success or not.  Sarah Curtis, Recruitment Manager at WDS, explains...

Introduction In recent years there has been an explosion in the variety and number of smaller, challenger brands launched into the UK retail sector. Everything from craft beers, niche health products and artisan snacks can now be purchased in retailers...

At Fizz, we like to think we know a thing or two about working with health and beauty brands to create in-store beauty experiences. Over the past three decades we’ve represented some of the industry’s best loved brands inside high...

With Valentine’s Day just around the corner, we begin what is known at Fizz Towers as the “gifting season”. Representing a series of key dates through the retail calendar, each presents brands and retailers with opportunities to engage shoppers and...

As we begin another busy year, what better time to pause and consider the 2018 trends for the retail sector. More importantly, how are the 2018 trends likely to impact and inform the in-store customer experience? Customer service becomes customer...

Everyone at Fizz Experience is celebrating after a triple success at the 2017 Field Marketing and Brand Experience Awards. The glitzy field marketing awards ceremony was hosted by actor, comedian and BBC Radio DJ Craig Charles at London’s Troxy Theatre...