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We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure that now restrictions are easing, the second half of 2021 is going to be amazing. We believe that now demos...

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product demos and sampling campaigns, too. There are four different types of demo that we offer at WDS, all with different...

Organising a product demo at Costco is more than just turning up with the goods on the day. A great deal of planning goes into each and every campaign, and you’ll need to decide which type of demo best suits...

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need to stagger things to return to something resembling “normal”. Our very first demos focused on products that were easy to...

Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as Power Girls, she then moved to Asda to run in-store demonstrations for the supermarket chain. Seven years ago, she returned...

“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been part of our team at Costco’s Milton Keynes warehouse for nearly 9 years, having filled out an application form on...

“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as a brand ambassador at Costco Chester in October 2014. “I was supposed to have retired early”, she says, “but one...

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect on and showcase the exceptional work the WDS team have been up to in the last two months. It’s been...

From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running once again with Costco demos! But it’s not just us here at head office who are excited. Our brand ambassadors...

The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually carried out by our brilliant brand ambassadors, who have stepped up to support Costco during this crisis alongside other members...

The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product demonstrations have been called off for now due to the pandemic, leaving brands of all shapes and sizes without a...

Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat the spread of coronavirus. However, this does not mean that we should worry about the virus spreading via food.   Covid-19...