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Expert views and the latest scoops from the world of customer experience

Instore sampling during a pandemic

Why product sampling is key for brands and retailers in 2021

17th May 2021

We know that many brands and retailers will still be feeling the impact of COVID-19. However, we’re working to ensure…

Key dates for 2021 product demo planning

12th January 2021

Anchoring marketing activity to key moments in the annual calendar is nothing new – and this seasonality applies to product…

How to get the most from your Costco special event

How to get the most from your Costco special event

5th January 2021

Organising a product demo at Costco is more than just turning up with the goods on the day. A great…

How one Costco demo led to four more dates booked for Black & Decker

5th January 2021

When we returned to running Costco product demos after the first UK COVID-19 lockdown, we knew that we would need…

“The sales are getting better and better”: BA Alison Carley on the return to product demos

14th December 2020

Alison Carley has been involved in product demonstrations for 20 years. First working for WDS in our previous incarnation as…

Yvonne Hankins

“Being back at Costco is like a breath of fresh air” – an interview with WDS BA, Yvonne Hankins

25th November 2020

“Being back at Costco is like a breath of fresh air”, says WDS brand ambassador, Yvonne Hankins. Yvonne has been…

Return to demos

“It’s been a big learning experience” – Brand Ambassador Carol Hough on the return to product demos

16th November 2020

“It’s been a big learning experience, but that’s what life’s all about”. So says Carol Hough, who joined WDS as…

featured image 60 days

60 days of demos – Coming back from COVID

16th November 2020

We might be back in another nationwide lockdown but rather than dwell on the negatives, we thought we would reflect…

“Members love the demos” – an interview with WDS brand ambassador, Lesley Smith

12th November 2020

From our recent blog posts, we’ve hopefully made it clear that we’re incredibly happy that we’re back up and running…

Jean Lowe, Deputy Demo Service Manager for WDS at Costco in Haydock

What are our brand ambassadors missing most about in-store demos?

7th May 2020

The social distancing measures introduced to combat the spread of Covid-19 have rendered in-store demos impossible. These demos are usually…

How to use online demos to replicate the impact of face-to-face activity

Using online demos to help fill the void left by in-store demos

27th April 2020

The coronavirus outbreak has had a major impact for brands relying on product demos to boost product sales. Indeed, product…

Handling food

Can Coronavirus spread through food?

7th April 2020

Shops, cafés and restaurants across the UK – and the world – have shut their doors in order to combat…