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Expert views and the latest scoops from the world of customer experience

Iceland is cool: Is your in-store marketing?

23rd August 2018

Iceland is cool. Really, really cool. As trends among British 18-30s shift away from hard partying and toward mini-breaks, new…

The experiential marketing ecosystem: Before, during and after the event

14th August 2018

Experiential marketing and instore campaigns have one big problem. It’s easy to mistake the visible part of the campaign –…

Why do Icelandic retailers need to create brand loyalty NOW?

31st July 2018

As far as international retailers are concerned, Iceland is (or has been) a challenge. Iceland’s banks collapsed at the height…

Measuring the results of experiential and field marketing

25th July 2018

Testing and measuring are key components of a successful marketing strategy. Stats and metrics prove return on investment to your…