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It’s that time of year again! Yes, we know that every month seems to have a theme now, but Veganuary is one we can really get behind. Because like it or not, this trend is here to stay. Veganism as...

When you have a business producing food or drinks, the proof is in the tasting. If you can find a way to get potential customers to taste your products, you will find your sales start climbing. But how do you...

Aspire’s multipack of natural energy drinks launched in Costco back in 2017. At this time, it was imperative that Aspire Drinks grow its brand awareness amongst Costco members. Aspire Drinks also wanted to deliver a long-term view of increasing sales...

2022 has certainly turned out to be the year for awards. We started back in January with a hatrick of gongs at the (Covid delayed) 2021 Field Marketing and Brand Experience Awards (FMBE), and a little over two weeks ago...

Last month we had the pleasure of catching up with Sumit Sharma Funyal, our deputy demo service manager in Reykjavik, Iceland.  Similar to many of the WDS team in Reykjavik, Sumit moved to Iceland with his family to start a...

2022 has started well! Following a very difficult 18 months due to the challenges of the pandemic, we have launched into 2022 by celebrating a hat-trick of gongs by winning Gold, Silver and Bronze at the annual Field Marketing and...

When done correctly, few sales and marketing tactics are more powerful than a product demonstration. You can wax lyrical about a product’s features and USPs, or you can simply let people see and experience it for themselves. However, there’s an...

It’s an interesting time for food and drink brands looking to make their first foray into the world of Costco demos. Not only did COVID-19 mean that we had several demo-free months during 2020, it’s also leading up to what...

Every year, without fail, we see incredible results from product demos at Christmas time. It’s a time of year when consumer spending is high, and when brands are looking for exciting ways to cut through the marketing noise. Getting their...

For Costco members and vendors alike, product demos are a huge part of the shopping experience. And they’ve certainly been missed during recent months.  However, we’ve got some good news. Demos have started to return – albeit with some significant...

In the UK, live product demonstrations and food sampling have been on hold since lockdown began at the end of March. Now, as lockdown eases, retailers like Costco are all set to start offering samples and demos once again. So,...

Established in 1993, Warehouse Demo Services (WDS) provides every single one of Costco’s UK and Iceland product demonstrations and sampling campaigns – over 75,000 per year, across 30 different locations. With the majority of their campaigns centred around food and...