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Hello and welcome to part 2! In part 1 we talked about the traditional approach to in-store sampling and some of the drawbacks of the way it’s been done in the past. Today we’re going to go one step further...

In-store sampling has always held a special place in the marketing mix. There’s something fundamentally powerful about letting shoppers try a product for themselves. It cuts through hesitation, builds trust quickly, and turns abstract claims you make about your products...

It’s turned into an annual tradition that all of the big supermarkets, food and drinks brands have an unspoken competition to see who produces the best Christmas advert. What started as John Lewis trying to bring us to tears with...

We’ve always said the Field Marketing & Brand Experience (FMBE) Awards are one of the biggest highlights of our year. And we really mean it! They’re the moment the whole industry comes together to celebrate brilliant ideas, great execution, and...

We’ve all done it. Spotted a long queue outside a café and thought, “Ooo, that place must be good.” Or reached for a product in the supermarket simply because we’ve seen lots of other people buying it. That’s the bandwagon...

At Fizz, we’re all about creating brilliant brand experiences — the kind that make people stop, smile and engage. So, when there’s an award ceremony that celebrates exactly that, you can bet we’re front and centre! The Field Marketing &...

Have you ever noticed that, if you’re faced with 3 options, you’re most attracted to the middle one? It’s most common in shops – you’ll get 3 versions of a product, one high priced, one low, and one in the...

When you’re opening a new retail shop, first impressions really are everything. Those first few days, from opening and onward, set the tone for your store’s reputation, customer base and ultimate, long-term success.  One of the most important factors during...

Brands often ask us what the best products are for in-store demonstrations, and how to choose the right things to put on a stand. Sometimes the answer is simple – if your campaign revolves around a certain flavour profile, scent...

Brands like to think they sell products. In reality, they sell feelings, stories, and solutions to deep-seated human needs. Psychologist Tony Robbins famously identified six core human needs that drive decision-making. Understand these, and you’ll understand not only why customers...

In the world of psychology and marketing, few ideas are as powerful—or as simple—as the reciprocity principle. At its core, this principle is based on a universal human instinct: when someone gives us something, we feel compelled to give something...

Understanding how people shop isn’t guesswork – it’s psychology. Whether someone’s buying a new TV or a bag or crisps, there’s always a decision-making process happening in the background, often completely unconsciously. And for brands looking to win hearts (and...