Operational Success of the Year 2021



Award Category:

2021 Operational Success of the Year – GOLD WINNER

Winning Campaign:

Safely and successfully returning large-scale product sampling to Costco during the Covid-19 pandemic.

What the judges said:

“We were absolutely wowed by this story which detailed the many challenges and how the careful reactivation of brand ambassadors, with a new one sample at a time policy, helped Costco to fill a major customer experience hole, whilst using the increased dwell time to increase conversion to sales. It was a logistical success that was crucial for many brands housed by Costco, created employment for brand ambassadors and justified the value, more broadly, of sampling as a vital sales and marketing tool for food and drink brands.”