Most Effective Small Scale Campaign 2022

Ajinomoto-SSCOTY

Award Category:

2022 Most Effective Small Scale Campaign – GOLD WINNER

Winning Campaign:

Ajinomoto in-store sampling (Longdan Stores)

What the judges said:

“Judges loved this case study that showed the agency and brand team transition from Costco to a sampling trial at specialist retailer Longdan Oriental.”