Most Effective Retail Experience 2021



Award Category:

2021 Most Effective Retail Experience – SILVER WINNER

Winning Campaign:

Hotel Chocolat Liqueur launch/sampling.

What the judges said:

“This activity impresses by showing how the ordinary can be made less ordinary to the point of laying down real cornerstones in a brand’s journey. Sampling challenger luxury liqueur brand Hotel Chocolat at wholesaler Costco, with Christmas in view, was extremely revealing for the brand and gave the brand owner superb extra insight. Gains made through sampling right around the country were a clear demonstration of the value of getting consumers to trial product.”