Most effective instore sampling

Award Category:

2015 Most Effective In-store sampling – SILVER WINNER

Winning Campaign:

The Food Warehouse by Iceland.

What the judges said:

“Winning silver was an exceptional tale of Fizz Experience establishing a new sampling platform inside Iceland stores for the first time. The entry offered judges an insight into how the new programme helped Iceland to learn all about shopper reaction to a variety of Food Warehouse products.”