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Expert views and the latest scoops from the world of customer experience

Seasonal gifting and the experience

2nd February 2018

With Valentine’s Day just around the corner, we begin what is known at Fizz Towers as the “gifting season”. Representing…

What does 2018 have in-store?

12th January 2018

As we begin another busy year, what better time to pause and consider the 2018 trends for the retail sector….

Hat-trick of field marketing industry awards for Fizz Experience!

22nd November 2017

Everyone at Fizz Experience is celebrating after a triple success at the 2017 Field Marketing and Brand Experience Awards. The…

The power of word of mouth marketing

14th September 2017

You may have already seen our article in ‘My Customer’ discussing the importance of experiential marketing to drive word of…

Feel, Sense, Think, Act, Relate: The Benefits Of Experiential Marketing

14th July 2017

Jill recently spoke to MyCustomer about the importance of experiential marketing. To read the whole article, please click here. Ten…

WDS ready for Costco Iceland opening!

19th May 2017

After years of planning and preparation, next week will see Costco Wholesale open the doors to its newest warehouse in…

The Lost Art Of The Live In-Store Demo (From Promo Marketing)

14th May 2017

90% of UK purchases are still made in physical shops, so ‘old fashioned’ in-store demos still have a role to…

Keep it seasonal

14th April 2017

One of the biggest challenges we hear from our clients is how to maintain momentum in-store and achieve strong sales…

Supermarkets Must Invest In The In-Store Experience

14th March 2017

In a recent article that appeared in Talking Retail, Jill Pinner, our chairman and founder says retailers need to offer…