Our Blog

We know, it seems a little early, but if you’re in the food, beverage or retail industry then you already know it’s time to start planning for Christmas! It’s not just an exciting time for people to gather with loved...

In-store demonstrations can be a powerful way for your brand to showcase your products, engage with customers and boost sales. So, you might be tempted to ‘go big’ with them. Whether that’s demonstrating multiple products at one event, or investing...

In today’s fast-paced consumer market, food and drink brands are in fierce competition. More so than ever before. From supermarket shelves packed with different options to rapidly changing consumer preferences, making sure your brand stands out and stays relevant is...

If you’ve never run a food sampling event before, you might think that it’s pretty simple to set one up. Get yourself a spot, set up a stand with some food and a roller banner, then wait for some people...

It’s an age-old question. Will my marketing bring any kind of return on investment? Every single marketing activity you try needs to be backed up with data. Information that can help you see just how well it’s performing, how the...

Marketing is one of those things that most business owners know they need to do, and they might even know what good marketing looks like, but a lot aren’t really sure how it’s all measured. And so they keep doing...

Who doesn’t love free stuff? You can’t tell us that you’ve never gone over to a stall giving away free food just for a taste, or taken the little promotional samples out of magazines just to give them a go?...

It’s that time of year again! Yes, we know that every month seems to have a theme now, but Veganuary is one we can really get behind. Because like it or not, this trend is here to stay. Veganism as...

When you have a business producing food or drinks, the proof is in the tasting. If you can find a way to get potential customers to taste your products, you will find your sales start climbing. But how do you...

Aspire’s multipack of natural energy drinks launched in Costco back in 2017. At this time, it was imperative that Aspire Drinks grow its brand awareness amongst Costco members. Aspire Drinks also wanted to deliver a long-term view of increasing sales...

2022 has certainly turned out to be the year for awards. We started back in January with a hatrick of gongs at the (Covid delayed) 2021 Field Marketing and Brand Experience Awards (FMBE), and a little over two weeks ago...

Last month we had the pleasure of catching up with Sumit Sharma Funyal, our deputy demo service manager in Reykjavik, Iceland.  Similar to many of the WDS team in Reykjavik, Sumit moved to Iceland with his family to start a...