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Expert views and the latest scoops from the world of customer experience

Who is responsible for food safety?

Who is responsible for food safety?

18th February 2020

The Food Standards Agency is an independent government department for England, Wales, and Northern Ireland that protects public health and…

The WDS team share their favourite demos of 2019

The WDS team share their favourite demos of 2019

4th February 2020

2019 was a busy and exciting year for the team at WDS. We asked two of our brand ambassadors to…

Allergens and beyond - The importance of staff training in the food industry

Allergens and beyond: The importance of staff training in the food industry

27th January 2020

Food safety compliance is an absolute necessity for those working with food in any capacity, whether it be in catering,…

What do you know about these 4 less understood allergens

What do you know about these 4 less understood allergens?

16th January 2020

If you’re an employee, manager, supervisor or owner of a catering business, you undoubtedly know that there are 14 allergens…

Five reasons why you should focus on experiential marketing in 2020

Five reasons why you should focus on experiential marketing in 2020

17th December 2019

Experiential marketing, also called engagement marketing, is a strategy for directly engaging consumers in a brand experience. It allows the…

Why the run up to Christmas is a great time to stage a super demo

Why the run up to Christmas is a great time to stage a super demo

4th December 2019

For many, Christmas is a whirlwind of activity. This is both a blessing and a curse for brands. Yes, consumers…

How to use a product demo to promote your wider brand values

How to use a product demo to promote your wider brand values

19th November 2019

Remember Iceland’s anti-palm-oil advertisement last Christmas? The ad was banned from TV but went on to be viewed over 70…

Understanding food safety and allergens

Understanding food safety and allergens

13th November 2019

In July 2016, Natasha Ednan-Laperouse bought an artichoke, olive and tapenade baguette from Pret a Manger in Terminal 5 of…

Product demos: Should brand ambassadors be recruited from your target audience?

Product demos: Should brand ambassadors be recruited from your target audience?

5th November 2019

Even though the product is the focus of any demo, it’s the ability of the brand ambassador to engage with…

When is the best time to run a super demo?

When is the best time to run a super demo?

5th November 2019

To get the most out of a super demo, you want to run it at the right time. The ‘right…

Everything you ever needed to know about Super Demos

Everything you ever needed to know about Super Demos

31st October 2019

Are you looking to raise awareness of a new product or boost sales of a brand already listed by Costco?…

Product demo trends - Can you have too much tech

Product demo trends: Can you have too much tech?

22nd October 2019

Product demonstrations have come a long way since the days of someone simply handing out samples or extolling the benefits…